Leverage Your Spark

Podcast Hosted by Brandy Lawson

Leverage Your Spark Podcast Season 4

Season 4 of Leverage Your Spark is all about business optimization. That is, getting a more profitable and less stressful business through standardization, simplification and innovation.

Sure, this means technology, but there are also other non-technical ways to make your business better through efficiency and effectiveness. And a better business isn’t just the owner but generally makes everyone involved happier including employees, clients, and vendors.

Dive into our bite-sized episodes (each one is about 5 minutes!) to get the tasty knowledge you need to create a more enjoyable, more optimized business.

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Previous Podcast Seasons

Season 1

Listen in for actionable info on using websites, analytics, smart business and technology to do business, better.

26 Episodes

Season 2

This season is all about how to get the most value from working with experts and external agencies.

24 Episodes

Season 3

This season covers the foundations of Marketing Operations, from definition and scope to the symptoms of teams that need this function.

27 Episodes

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  • Season 1
  • Season 2
  • Season 3
  • Season 4
Marketing Automation vs. Marketing Operations
When to Hire a Marketing Ops Agency - Season 3, Episode 26 of the Leverage Your Spark podcast
How to Hire a Marketing Operations Agency
How to Scale a Business Using a Marketing Operations Team
Expand The Benefits of Marketing Automation
The Benefits of Marketing Automation
When Not to Hire a Marketing Operations team
The Problems Marketing Operations Can Fix
Hiring a Marketing Agency vs. Hiring Marketing Operations
Hiring a Marketing Agency vs. Hiring Marketing Operations
Alternatives to Marketing Ops team: IT Team
Alternatives to Marketing Ops team - Web Dev
Alternatives to Marketing Ops team - VA
Alternatives to Marketing Ops Team: Status Quo
Access Granted! If Only It Were That Easy…
The Gap between CMO and COO Season 3 Leverage Your Spark
Who Needs Marketing Operations?Season 3 Leverage Your Spark
The Most Effective Shortcut We All Avoid
The Marketing Organization that Didn’t Need Metrics
Symptoms of MISSING Marketing Operations
Why You Need Marketing Operations
Can We Kill the Word Excellence, Please?
The Evolution of Marketing Ops: One Woman’s Story
Why You Maybe Haven’t Heard of Marketing Operations
What Is Marketing Operations? (aka Marketing Ops)
THE SIMPLE MACHINE OF ANALYTICS
How to AVOID the Wrong Experts
WHY HIRE EXPERTS: GROWTH
CASE STUDY: HOW WE’VE HELPED BUSINESSES LIKE YOURS
How to Get the Best Value from Your Software Tools
WHAT METRICS TO MEASURE: HARNESS TECHNOLOGY
Tools to Make Breakups Easier
CASE STUDY: STORIES OF PARTING WAYS
You’re Fired! Handling an Unexpected End
When the Project Ends: How to Ensure a Smooth Hand-off
Don’t Schedule Unnecessary Meetings
HIRING THE RIGHT EXPERT (A CASE STUDY)
How to Work with Experts: The Value of Experts
How NOT to Hire an Expert: The Steamroller
Ways to work with an expert
CASE STUDY: DASHBOARDS FOR SENIORMARKETING EXECUTIVES
Prepping to work with an expert
HOW TO AVOID HIRING THE WRONG EXPERT
Which Expert should you hire
Keeping Score in Your Business
ARE YOU READY TO TURN THE IGNITION ON YOUR BUSINESS? (CASE STUDY)
How to Know When You’re Ready to Hire An Expert
WHEN NOT TO HIRE AN EXPERT
When to hire experts
WHY NOT TO HIRE AN EXPERT: EXPERTS CAN’T FIX THIS
WHY HIRE EXPERTS: IMPROVE YOUR GAME
Clubhouse is Hot and Facebook Is Not: How to Know If You Care
May Day, May Day - the Core Web Vitals are coming…
Review These 2 Google Analytics Reports Before You Spend Money on Ads
Want to Achieve Business Growth and Confidence? Coaching Isn’t the Only Option!
USING METRICS, ANALYTICS, AND INSIGHTS TO TRACK GROWTH
Why would you pay for metrics consulting?
Why Would You Pay for Website Reports?
Tech Trends Don’t Pay the Bills
INFORMATION IS POWER: THE POWER OF DATA
INFORMATION IS POWER: THE POWER OF DATA
INFORMATION IS POWER: YOU BETTER WORK YOUR DATA!
INFORMATION IS POWER: THE POWER OF DATA
Launch a Podcast to Grow Your Business
WHAT METRICS TO MEASURE: NUMBERS VS. INSIGHTS
WHAT METRICS TO MEASURE: DON’T JUDGE ME!
WEBSITE METRICS: WHAT TO MEASURE
That’s NOT what email is for: Unless you work for Google, don’t use a Gmail address
That’s NOT what email is for: Your data deserves better
That’s NOT What Email Is for: Your To-do List Is Dying in Your Inbox
That’s NOT What Email Is for: Don’t Send Form Data in an Email
The Simple Machine of Technology
The Simple Machines of Business - Smart Business
The Simple Machines of Business: Websites