Season 3 LYS Cover

Weekly, snackable knowledge bombs for marketing executives, entrepreneurs and decision-makers to better use experts and external agencies for faster & easier growth and improvement. In about 5 minutes get insights and simple steps to improve the leverage available to you and do more (more effectively) with less using the “simple machines” of websites, smart business, analytics & tech.

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More Episodes

When Not to Hire a Marketing Operations team

3 Problems Marketing Operations Can’t Solve

The Problems Marketing Operations Can Fix

The Problems Marketing Operations Can Fix

Hiring a Marketing Agency vs. Hiring Marketing Operations

Hiring More Team vs. Hiring Marketing Operations

Hiring a Marketing Agency vs. Hiring Marketing Operations

Hiring a Marketing Agency vs. Hiring Marketing Operations

Alternatives to Marketing Ops team: IT Team

Alternatives to Marketing Ops team: IT Team

Alternatives to Marketing Ops team - Web Dev

Alternatives to Marketing Ops Team: Web Developers

Season 2

This season is all about how to get the most value from working with experts and external agencies.

Why Hire Experts: Improve Your Game

Why NOT to Hire an Expert: Experts Can’t Fix this

When to Hire an Expert

When NOT to Hire an Expert

How to Know When You’re Ready to Hire an Expert

Are You Ready to Turn the Ignition on Your Business? (Case Study)

The Benefits of Scorecards to Keep Score in Your Business

Which Expert Should You Hire?

How to Avoid Hiring the Wrong Expert

Preparing Your Organization to Work with an Expert

Case Study: Dashboards for Senior Marketing Executives

Ways to Work with an Expert

How NOT to Hire an Expert: The Steamroller

How to Work with Experts: The Value of Experts

Hiring the Right Expert (A Case Study)

Don’t Schedule Unnecessary Meetings; Do This Instead

When the Project Ends: How to Ensure a Smooth Hand-off

You’re Fired! Handling an Unexpected End to a Client-Expert Relationship

Case Study: Stories of Parting Ways

The Tools to Make Breakups Easier

How to Get the Best Value from Your Software Tools

Case Study: How We’ve Helped Businesses Like Yours

Why Hire Experts: Growth

How to Avoid the Wrong Experts — But You’re Not Going to Like It

Season 1

Listen in for actionable info on using websites, analytics, smart business and technology to do business, better.

The Simple Machines of Business: Websites

The Simple Machine of Smart Business

The Simple Machine of Technology

That’s NOT What Email Is for: Don’t Send Form Data in an Email

That’s NOT What Email Is for: Your To-do List Is Dying in Your Inbox

That’s NOT what email is for: Your data deserves better

That’s NOT what email is for: Unless you work for Google, don’t use a Gmail address

Website Metrics: What to Measure

What Metrics to Measure: Don’t Judge Me!

What Metrics to Measure: Numbers vs. Insights

Launch a Podcast to Grow Your Business

Information Is Power: Give a Crap About Website Data

Information is Power: You Better Work Your Data!

Information Is Power: Use Your Data

Information Is Power: The Power of Data

Tech Trends Don’t Pay the Bills

Why Would You Pay for Website Reports?

Why Would You Pay for Metrics Consulting?

Why would you pay for analytics help?

Using Metrics, Analytics, and Insights to Track Growth

Want to Achieve Business Growth and Confidence? Coaching Isn’t the Only Option!

Review These 2 Google Analytics Reports Before You Spend Money on Ads

Mayday, Mayday… the Core Web Vitals Are Coming…

Clubhouse is Hot and Facebook Is Not: How to Know If You Care

What Metrics to Measure: Harness Technology

The Simple Machine of Analytics