Picking the Right Tools for Your Business (Part 2): Measuring Impact
Welcome back to Leverage Your Spark, the podcast where we help you discover and utilize the tools, apps, and software that can revolutionize your business! I’m your host, Brandy Lawson, and today we’re diving into Part 2 of our 5-part series on making informed decisions when selecting a tool, app, or software service. In this episode, we’ll explore how to measure the impact that the app, tool, or software could have for you. We’ll look at two key aspects to help you make more informed decisions – measuring impact by solving big value problems and addressing friction points or inefficiencies. So, grab your coffee, tea, or something stronger if you need it, and let’s get started!
Measuring Impact: A Guide to Making Informed Decisions When Choosing Business Tools
You’ve identified a need in your business, and you’re ready to invest in a tool, app, or software service to solve it. But with so many options out there, how can you accurately measure the impact of your choice? It can be difficult to know if you’re making the right decision when you’re not sure how to gauge the potential benefits.
In part 1 of this series, we talked about first deciding if the tool you are evaluating is a solution or distraction. In part 2 today, we’ll focus on measuring impact of a software solution by examining two key aspects: solving big value problems and addressing friction points or inefficiencies.
Maximizing the Impact of Your Software Solutions
Imagine a world where you can confidently choose a tool, app, or software service that not only solves your business’s immediate needs but also has a lasting, positive impact on your daily operations. By learning how to evaluate the potential impact of a software solution, you can make more informed decisions and maximize the value of your investments.
Assessing the Potential Impact: Solving Big Value Problems with Software Solutions
Okay, so let’s talk about assessing the potential impact. First up is Solving a Single Big Value Problem: When considering a software solution, ask yourself if it addresses a significant problem in your business. For many companies, these problems can be found in their sales systems. For example, if you don’t have a system for managing the people that want to be your customers, a Customer Relationship Manager (CRM) can solve a big value problem. Or, if you’re struggling to create proposals systematically, implementing software that streamlines the process can have a considerable impact on winning new business and generating revenue.
Next, let’s look at Addressing Friction Points or Inefficiencies: The other way that software or tools can make a difference in your business is by addressing repetitive, iterative issues. These types of problems can be almost invisible because they happen so often, but using apps to simplify and streamline actions like copy-pasting, file management, and email can result in a significant impact and value for your organization.
Assessing Impact: Solving Big Value Problems with Software Solutions
By measuring the impact of a potential software solution in terms of solving big value problems and addressing inefficiencies, you can make more informed decisions when selecting a tool, app, or software service for your business. As a result, you’ll not only solve immediate problems but also improve efficiency, reduce friction points, and ultimately, increase your bottom line.
Maximizing Business Impact: Part 2 of 5 in the Leverage Your Spark Podcast Series
That’s it for Part 2 of our 5-part series on choosing the right tools for your business. Join us next time as we explore how you’ll use the tool in Part 3.
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