Season 3
Most marketing teams are reaping the benefits of marketing automation. Workflows trigger automatically. Leads get nurtured without manual effort. Data flows seamlessly between systems. But sometimes it breaks. And when it does, the consequences ripple through your entire marketing operation. What Happens When Marketing Automation Maintenance Fails? Using the marketing technology toolkit can be phenomenal—when…
No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are missing marketing operations. The Challenge That Leads to the Need for Marketing Ops Overwhelmed, pulled in every direction, fire drills, emergencies, and nothing ever going to plan. Wait, there’s a plan?…
Looking for leverage? Need to go faster and further with less? That’s why organizations need marketing operations. Are you wondering if this might be the right path for your business? Then read on. Listen to Season 3: Episode 5 There is no secret that the days of members in a marketing team are filled with…
By now, pretty much everyone has heard of marketing automation, but marketing operations isn’t quite as well known. In this episode of Leverage Your Spark, we’ll decode how marketing operations is different from marketing automation. Listen Season 3: Episode 27 What Is Marketing Automation? Marketing automation isn’t just one thing. It is really more of…
Comedy isn’t the only place where timing really matters. Knowing when to add expertise or capacity is one of the trickiest parts of leading teams. Let’s decode the timing of hiring a marketing operations agency for you in this episode of Leverage Your Spark. Marketing teams have lots to manage. And as a result, they…
Hiring is one of those areas of business that seems straightforward—but anyone who’s tried to do it will tell you it is anything but. What about when you need to hire a marketing operations agency? Does that get any easier? It does when you learn how to do it quickly and easily to get the…
Because marketing operations is a new and still evolving concept, we find organizations and marketing teams have questions about it. In this episode of Leverage Your Spark, we’re covering several of those frequently asked questions (FAQs) in a segment we’re calling marketing operations FAQs. Listen Season 3: Episode 24 Questions Lead to Understanding The right…
“Scale” is such a popular business buzzword! But what does it mean, and how does a marketing ops team factor into it? Can you actually scale a business with marketing operations? That’s what we’re discussing today. Listen to Season 3: Episode 23 What It Means to Scale a Business In business, scale is defined as…
Isn’t it awesome when you get a new tool that makes your life so much easier? Yay! Well, what if you could experience that feeling more often? You can do that and expand the benefits of marketing automation when you incorporate marketing operations into your everyday routine. Listen Season 3: Episode 22 The Problem of…
We’ve talked quite a bit this season about marketing operations: what it is, why you need it, when you need it, and what you might be doing instead. But now it’s time to address the elephant in the room. Why wouldn’t you use marketing operations? There are three problems marketing operations can’t solve, and that’s…