Google Analytics is a powerful tool with a lot of information in there. But if you don’t use it all the time, it’s not really clear what matters and what’s important for your business. At the end of the day, it just might be worthwhile to get some analytics help.

Listen to Season 1: Episode 21

Information Overload

If you’ve waded into Google Analytics, you might have ended up with more questions than answers. Users are up… that’s good, right? But sessions are down… is that bad? Maybe your Stripe and PayPal transaction information isn’t matching up to the transaction info in Google Analytics, or maybe you didn’t even know you could track that there if you’re not an ecommerce store.

Or you need to make an update to your website, but you’re not sure if that’s going to affect your SEO. Where would you go to get that answer?

These are all questions you can answer with the help of analytics, but sometimes (okay, more than sometimes) it isn’t clear HOW to get those answers from the data you have. The point of having that data is so you can get the insights you need from data that is being tracked, using it to make informed decisions. In short, guess less, profit more.

In reality, very rarely does a business owner have the time or inclination to bootstrap becoming an analytics expert. Most of us struggle just to find time to work ON the business instead of IN the business, much less find time to develop additional skill sets outside of our primary expertise. Queue analytics help.

Why You Might Need Analytics Help

The point of getting help with analytics is so you can get to the heart of the information faster and use it when you need it in your business.

But before you go looking for someone to help you, it’s advantageous to get clear on the questions you want your data to help you answer. You don’t have to know how you’ll get the answers—and the questions are probably not even analytics related.

The best questions are the ones that you need answered to make decisions in your business. They probably don’t even sound analytics related. Questions such as: Who are my most profitable clients and where do I find more of them? Should I continue with my podcast? What is my best source of leads? What’s the best use of my marketing budget?

The more valuable to your business the questions you ask are, the more value you’ll get out of hiring analytics help. Now it’s time to find someone to help you. The right kind of help depends on the questions you are asking and how you want to incorporate the expertise into your business. If you want to become more self-sufficient, you might seek out a consultant to help you find the data, answer your questions, and be able to report on that data on a regular basis so you have that information continuously.

The Benefit of Paying for Analytics Help

The payoff of getting analytics help is that you feel confident in your data. You have the right information to answer your questions, you become more self-sufficient, and you’ll be able to answer those questions now and in the future so you can save time, money, and the mental anguish of guessing when you don’t have data.

We Have a Tool for That

Ready to make smarter business decisions, waste less time on trial and error, and have an overall line of sight on your business health and growth? We can help. Our analytics and reporting service, Insight Pro, properly sets up metrics in your business and serves them up to you so you can make decisions based on the information that matters to your success. Check it out and let me know what you think?

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