Check Your Website Copyright
Is your website telling visitors that you’re in business? Or is it really implying that you’re no longer in business? If your website copyright statement says anything other than this year, you’re probably giving visitors mixed signals. Why Your Website Copyright Matters When visitors land on your website, they make decisions. They make guesses. You…
Read MoreHow Is Your Website User Experience?
Have you considered that your website is not turning visitors into leads because of the user experience? Your website is designed for your prospects and customers, but if they’re not seeing and feeling what they want to see and feel, it could be falling short. You may have a problem with your website user experience.…
Read MoreHow to Prioritize Your Marketing To-Do List
Marketing a business can be an overwhelming task. There’s your website, networking, digital marketing, social media…add it all up and it’s tiring! If your plan is to tackle your marketing to-do list, you need to prioritize those tasks and put the most important at the top. What do you do when you just can’t get…
Read MoreHoliday Gift for Your Clients: Your Website
During the month of December, many business owners start to think about how to share something with their clients. Gifting is big during the holidays, and it only makes sense that you’d want to share some love with your biggest supporters. But have you considered that you have another holiday gift for your clients, one…
Read MoreThe One Thing You Must Know Before Changing Your Website
While you may think it’s time for a new website, there are a few things to do first before jumping headlong into an update. After all, you may just need a few critical updates. Or you may need an entirely new website. So, before you go changing your website, get ready to learn the one…
Read MoreThe Role Your Website Plays in Your Business
Do you know what role your website plays in your business? Much like a teenager who wants a car, your website needs to get a job. Look at it this way: You wouldn’t hire someone without knowing what they are supposed to be doing in your business. The same thing is true about your website.…
Read MoreWhat Are Your Brand’s Best Marketing Channels?
Do you understand the value of your website? For most businesses, it’s how they market. And it may be the most powerful marketing channel they have. But it’s not the only one. The majority of businesses don’t put all their eggs in one basket. They have numerous marketing channels. Social channels, speaking, and networking—in addition…
Read MoreWebsite or Branding: Which Do You Need?
When it comes to branding, one of the first things that comes to mind is a website. The problem is that some people think branding and a website are one and the same. A website is an expression and extension of your company’s brand. So while they are related, branding and a website are not…
Read MoreRepurpose Content—on Purpose
Are you sick and tired of creating new content? Are you running out of ideas? What about getting on Facebook Live, blogs, or other types of content ideas? Here’s a little secret: You may already have all of the content you’ll need. The trick is to repurpose content in new and different ways to reach…
Read MoreFacebook for Business: 8 Best Practices in 2018
Are you using Facebook for Business as a marketing tool? Awesome. But are you really using it for marketing? Or are you just there making posts? What you don’t know (or know and are ignoring) could be hurting your efforts. Wasting time isn’t a smart idea, especially as a busy business owner. Here are some…
Read More
