The Role Your Website Plays in Your Business
Do you know what role your website plays in your business? Much like a teenager who wants a car, your website needs to get a job. Look at it this way: You wouldn’t hire someone without knowing what they are supposed to be doing in your business. The same thing is true about your website.…
Read MoreWhat Are Your Brand’s Best Marketing Channels?
Do you understand the value of your website? For most businesses, it’s how they market. And it may be the most powerful marketing channel they have. But it’s not the only one. The majority of businesses don’t put all their eggs in one basket. They have numerous marketing channels. Social channels, speaking, and networking—in addition…
Read MoreWebsite or Branding: Which Do You Need?
When it comes to branding, one of the first things that comes to mind is a website. The problem is that some people think branding and a website are one and the same. A website is an expression and extension of your company’s brand. So while they are related, branding and a website are not…
Read MoreRepurpose Content—on Purpose
Are you sick and tired of creating new content? Are you running out of ideas? What about getting on Facebook Live, blogs, or other types of content ideas? Here’s a little secret: You may already have all of the content you’ll need. The trick is to repurpose content in new and different ways to reach…
Read MoreFacebook for Business: 8 Best Practices in 2018
Are you using Facebook for Business as a marketing tool? Awesome. But are you really using it for marketing? Or are you just there making posts? What you don’t know (or know and are ignoring) could be hurting your efforts. Wasting time isn’t a smart idea, especially as a busy business owner. Here are some…
Read More3 Things You Need to Know to Get Clients Online
As a business owner, one of the ways you’re probably trying to get business is online. And the first online venue most business owners think of is their website. You have to have a website to validate your business, even if it’s not currently helping you to get new clients right now. But if you…
Read MoreMarketing Metrics Matter: But Which Ones?
If you’re spending any time or money marketing your business, you know that metrics matter. Of course, the real question you might have is: Which metrics? When it comes to a successful business, you need to keep an eye on the right marketing metrics. And those could be very different for your business and the…
Read MoreAre You Missing Opportunities for Branding and Engagement?
Sometimes, in life and online, we have to share bad news or enforce a rule. We’ve all seen it before: that note in the ladies’ room telling you what you can and can’t flush, for instance. Something went wrong, so the company is trying to keep a disaster from occurring again. But putting up such…
Read MoreThe Marketing Tactic to Rule Them All
What if there was one tool that would make a huge difference in your marketing efforts? Something that is so simple that you probably already know about it. A tool that you might be using, at least in some aspects, but if you were to implement it across the board, it would make a huge…
Read MoreFind Balance in Marketing: Align Your Online and in-Person Brands
Have you ever had the experience of meeting someone in person and then looking for them online—only to find a huge disconnect? Their balance in marketing is off; their brand isn’t consistent. Whether that is their personal brand on, say, LinkedIn, or their business brand on social media or their website, when it doesn’t match…
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