Amplify Your Time: Get More Done Using What You Have
Welcome to Leverage Your Spark, the podcast that helps entrepreneurs and business leaders amplify their time, energy and impact. I’m your host, Brandy Lawson and in today’s episode we’re discussing how to make the most of the 24 hours we all have in a day, that is how to amplify time through intentional planning and…
Read MoreBoost Productivity: Strategies for Leveraging Your Existing Software Tools
Doesn’t it seem like there are a million options out there for apps to use? I’ve heard from business owners and organizations that the number of software subscriptions they have seem out of control and hard to track. I get that, I’ve had to do an “audit” myself of the apps we’re paying for and…
Read More5 Steps to Clarifying the Metrics You Actually Care About: Step 5
In this episode, we’re discussing the final step to Discovering the Metrics that Matter: Surfacing the information to the organization. If you’ve been following along in the last four episodes, we’ve broken down the first four steps of clarifying the metrics you actually care about. It starts with step 1, having a clear, specific goal…
Read More5 Steps to Clarifying the Metrics You Actually Care About: Step4
In this episode we’re digging into how to Step 4 of Measuring the Metrics that Matter: how to track data for those metrics. In the past 3 Episodes we walked through the first 3 steps: LISTEN SEASON 4: EPISODE 6 Now that you know what you want to do, when it is done and what…
Read More5 steps to clarifying the metrics you actually care about: Step3
So far in clarifying the metrics you actually care about you’ve outlined your goals and clearly defined when they are done. In this episode we are covering step 3, which is making a list of leading indicators for that goal. That is, what actions are taken in pursuit of getting it “done”? LISTEN SEASON 4:…
Read More5 steps to clarifying the metrics you actually care about: Step 2
In the last episode we covered how to start setting some mile markers so you can more easily see where and how you are making progress, decoded KPIs and laid out step 1 of finding metrics that matter, and that was to set goals. Now for continuous improvement, step 2 is defining the finish line…
Read More5 Steps to Clarifying the Metrics You Actually Care About: Step 1
When working on operational improvements and business optimization, it really helps to set yourself some mile markers so you can more easily see where and how you are making progress. In business lingo, these are called KPIs, which stand for Key Performance Indicators. LISTEN SEASON 4: EPISODE 3 If we remember what this acronym stands…
Read MoreGoogle Analytics 4 Questions for Your Marketing Company
What is Google Analytics 4, and why are business owners talking about it these days? You might have heard that Google has announced that they are going to change the Analytics services this year. But how will you know if this will affect your business? If you work with a marketing agency and are wondering…
Read MoreWhat is Google Analytics 4?
Many business owners are wondering these days, what is Google Analytics 4? Should I care about it? In this episode of Leverage Your Spark, we’ll answer both of these questions so you can take action as needed. LISTEN SEASON 4: EPISODE 1 The short answer is that Google Analytics 4 is Google’s free service to…
Read MoreMarketing Automation vs. Marketing Operations
By now, pretty much everyone has heard of marketing automation, but marketing operations isn’t quite as well known. In this episode of Leverage Your Spark, we’ll decode how marketing operations is different from marketing automation. Listen Season 3: Episode 27 What Is Marketing Automation? Marketing automation isn’t just one thing. It is really more of…
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