Launch a Podcast to Grow Your Business

Recently, I sat down with Stacey Harris, the founder and CEO of Uncommonly More, to discuss why you should launch a podcast. There are a lot of reasons to add a podcast to your business marketing efforts, and she and I went through all of them. Want to listen to our interview? Check it out…

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What Metrics to Measure: Harness Technology

You aren’t wrong if you expect me to be giddy with excitement about using technology for metrics. You might be surprised though that I’m actually not an advocate of getting super automated and fancy. Sometimes simplicity is the best route to take. Listen to Season 1: Episode 12 How to Track Your Metrics By now,…

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What Metrics to Measure: Numbers vs. Insights

The saying goes: The numbers don’t lie. There’s also a quote popularized by Mark Twain that says, “There are three kinds of lies: lies, damned lies, and statistics.” Hmmm… so which is it? Well, I think it is all in how you approach it. Let’s get into numbers vs. insights. Listen in to Season 1:…

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What Metrics to Measure: Don’t Judge Me!

No one likes being judged. And that’s one of the big reasons I think a lot of businesses end up skipping or avoiding metrics. But it’s important to remember that metrics are not judgements! Sure, most of the time they get treated like grades, but that’s all wrong. Metrics are the landmarks and trail markers…

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Website Metrics: What to Measure

When presented with a bunch of options, it’s completely normal to be overwhelmed. (If you don’t get overwhelmed, we need to talk; I want to know your secret!) I’ve found the best way to combat overwhelm is to figure out my criteria for what’s important, so I can get right to the information that matters.…

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That’s NOT what email is for: Your data deserves better

Do your monthly reports arrive in your inbox? That’s NOT what email is for! After all, your data deserves better. Right now, most people are using email for far too many things. I get it; email is the de facto online business communication. But that’s no reason to let it continue. Business intelligence decisions require…

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The Simple Machine of Technology

In exploring the simple machine of technology, I look back to when my parents owned a restaurant. Naturally, my first job was doing data entry for my Dad. He had written the computer programs to process and analyze the sales and labor data for his restaurant. But in order for those to work, the numbers…

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