Unlocking Profit Potential: Keys to a Successful Sales System
Many Kitchen & Bath Businesses have experienced incredible growth in the past few years. During this growth, poor systems, especially sales systems, meant that each new client brought more stress and revealed more issues with the existing way of doing things. The people-power required to keep it all running smoothly increased, sometimes exponentially, and the…
Read MoreCommon Symptoms That You’re Missing Marketing Operations
No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are missing marketing operations. The Challenge That Leads to the Need for Marketing Ops Overwhelmed, pulled in every direction, fire drills, emergencies, and nothing ever going to plan. Wait, there’s a plan?…
Read MoreWhy You Need Marketing Operations
Looking for leverage? Need to go faster and further with less? That’s why organizations need marketing operations. Are you wondering if this might be the right path for your business? Then read on. Listen to Season 3: Episode 5 It’s no secret that the days of members in a marketing team are filled with endless…
Read MoreInformation is Power: You Better Work Your Data!
I know RuPaul was talking about models when he said, “You better work!” but really, he should have been talking about data. I know lots of businesses that have gone to the effort to collect data but then fail to use it. That’s like taking the time to get the hair and makeup done, getting…
Read MoreInformation Is Power: Use Your Data
I clearly remember a sign on an executive’s desk in a tiny 12-person company I worked for. It said, “Nothing happens until someone sells something.” Obviously, he was a sales exec, but there was definitely truth in the statement. The same kind of statement is true about data: Nothing better happens until you use your…
Read MoreThe Simple Machine of Analytics
When you started your business, you probably didn’t think so much about the mechanics behind the scenes. But the truth is that analytics drive what you do and how you do it. And probably even why you do it. My Origin of Analytics My parents opened a restaurant the year I was born. But not…
Read MoreThe Simple Machine of Technology
In exploring the simple machine of technology, I look back to when my parents owned a restaurant. Naturally, my first job was doing data entry for my Dad. He had written the computer programs to process and analyze the sales and labor data for his restaurant. But in order for those to work, the numbers…
Read MoreThe Simple Machine of Smart Business
I spent the first four years of my business half-ass attempting to implement everyone else’s systems—and it sucked. Late nights, money stress, racing to meet deadlines, and having zero confidence about everything because it felt like I was doing it all for the first time. I definitely was not being a smart business professional in…
Read MoreMaster the Art of Consistency: Transform Your Business and Life with the ‘Get Results’ Framework
Likely you’ve heard the saying: We are what we consistently do. I find this to be annoyingly accurate. Consistency is required to build a business, lose weight, create a brand, get better at singing, gain trust and… to have a podcast. This episode represents the conclusion of season 4, 107 weekly episodes over 2 years…
Read MoreInbox Zero Mastery: Turbocharge Productivity with Email Optimization Techniques
I’ve been using email since 1995. That’s almost 30 years. The first form of email was created in 1971. That’s older than me and the modern internet. The world has had a lot of time to get used to using email and it is essentially the default communication method of business. Which is great because…
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