How to Avoid the Wrong Experts — But You’re Not Going to Like It
There are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it’s actually the hallmark of an amateur. The question is: “Do you like it?” If you want to avoid the wrong…
Read MoreCase Study: Dashboards for Senior Marketing Executives
If you’ve ever wanted to hire help but didn’t know exactly what to ask for or what you needed, you only really knew that you needed something, you know that’s a tough place to be. You don’t know what you don’t know. With the help of dashboards, you can create a roadmap and help see…
Read MorePreparing Your Organization to Work with an Expert
Isn’t it great when things ARE as advertised? When you get the value from something you invested in? It is an incredible feeling. To get that feeling every time you work with an expert, you need to learn how to prep your organization to best work with an expert so you can more reliably get…
Read MoreHow to Avoid Hiring the Wrong Expert
The road to hell is paved with good intentions, or so the saying goes. In my experience, so are the efforts of the wrong expert hired to help your organization. But let’s face it: It’s almost impossible to really tell how a hire is going to go until you’re into it. That’s why there’s this…
Read MoreWhich Expert Should You Hire?
When trying to make a decision, my son’s go-to tiebreaker is “eenie meenie minee mo.” While that can work for 8-year-old decisions like which Otter Pop flavor to have, it’s probably not as effective when you’re trying to determine which expert you should hire for your business. There are actually quite a few challenges in…
Read MoreThe Benefits of Scorecards to Keep Score in Your Business
Often, the most effective “tricks” are the simplest ones. Today, we’re exploring one of the most basic—and most transformative—business hacks I’ve found: scorecards. I know what you’re thinking: “Seriously, Brandy? A scorecard? That’s not going to help me.” Or “Yeah, good luck getting that to work in my company. I’m never going to do that.…
Read MoreAre You Ready to Turn the Ignition on Your Business? (Case Study)
Have you ever had that feeling of terror when you were about to drop some serious cash on something you had no guarantee would work out? We’ve all been there. It’s hard to turn the ignition on your business when your spider sense is giving you those tingles. I’m not telling you anything you don’t…
Read MoreHow to Know When You’re Ready to Hire an Expert
I’ve come to believe that in both business and life, there’s never a perfect time for anything. Planning to get married? Never a perfect time (I think couples planning weddings last year really feel this). Want to have a baby? Never a perfect time; sometimes it happens when you’ve been fired and just started a…
Read MoreWhen NOT to Hire an Expert
Finding yourself in the situation of needing help is pretty common. And sometimes when we get into that situation, we can figure out what the next steps are ourselves. Sometimes, though, we just start overthinking, or panic, and in most of these cases, experts can help. It becomes a matter of finding the right one.…
Read MoreWhen to Hire an Expert
It seems like it never fails that most of us go looking for help too late. If this is you, you’re not alone. I think this is due to a couple of reasons. One, when something is not in our area of expertise, we grossly underestimate how much time it will take. Check out this…
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