Marketing Automation vs. Marketing Operations

Marketing Automation vs. Marketing Operations

By now, pretty much everyone has heard of marketing automation, but marketing operations isn’t quite as well known. In this episode of Leverage Your Spark, we’ll decode how marketing operations is different from marketing automation. Listen Season 3: Episode 27 What Is Marketing Automation? Marketing automation isn’t just one thing. It is really more of…

Read More

When to Hire a Marketing Operations Agency

Comedy isn’t the only place where timing really matters. Knowing when to add expertise or capacity is one of the trickiest parts of leading teams. Let’s decode the timing of hiring a marketing operations agency for you in this episode of Leverage Your Spark. Marketing teams have lots to manage. And as a result, they…

Read More

How to Hire a Marketing Operations Agency

How to Hire a Marketing Operations Agency

Hiring is one of those areas of business that seems straightforward—but anyone who’s tried to do it will tell you it is anything but. What about when you need to hire a marketing operations agency? Does that get any easier? It does when you learn how to do it quickly and easily to get the…

Read More

Marketing Operations FAQs

Because marketing operations is a new and still evolving concept, we find organizations and marketing teams have questions about it. In this episode of Leverage Your Spark, we’re covering several of those frequently asked questions (FAQs) in a segment we’re calling marketing operations FAQs. Listen Season 3: Episode 24 Questions Lead to Understanding The right…

Read More

How to Scale a Business Using a Marketing Operations Team

How to Scale a Business Using a Marketing Operations Team

“Scale” is such a popular business buzzword! But what does it mean, and how does a marketing ops team factor into it? Can you actually scale a business with marketing operations? That’s what we’re discussing today. Listen to Season 3: Episode 23 What It Means to Scale a Business In business, scale is defined as…

Read More

The Benefits of Marketing Automation

The Benefits of Marketing Automation

Most marketing teams are reaping the benefits of marketing automation. Sometimes, though, it breaks. Let’s talk about how to use a marketing operations team to fix broken tech and keep your marketing automation running. Listen Season 3: Episode 21 When Technology Fails Marketing Using the technology marketing toolkit can be phenomenal—when it works. But what…

Read More

3 Problems Marketing Operations Can’t Solve

When Not to Hire a Marketing Operations team

We’ve talked quite a bit this season about marketing operations: what it is, why you need it, when you need it, and what you might be doing instead. But now it’s time to address the elephant in the room. Why wouldn’t you use marketing operations? There are three problems marketing operations can’t solve, and that’s…

Read More

The Problems Marketing Operations Can Fix

The Problems Marketing Operations Can Fix

Marketing operations is not a silver bullet; it can’t fix every problem in an organization. But there are some things for which it is just what the doctor ordered. For the problems marketing operations can fix, read on! Listen to Season 3: Episode 19 The Challenges of Marketing Marketing teams are never short on challenges…

Read More

Hiring More Team vs. Hiring Marketing Operations

Hiring a Marketing Agency vs. Hiring Marketing Operations

Hiring more team can seem like a great way to solve a skill or capacity gap. Sometimes, it most definitely can be the solution you’re looking for. Other times, not so much. The real question—when it comes to marketing operations, at least—is: should you be hiring more team or hiring marketing operations? Listen to Season…

Read More