How to Work with Experts: The Value of Experts
In our last episode, we discussed how to avoid hiring an expert steamroller. You know, someone who comes in, hijacks the project, and leaves you with something you didn’t even want in the first place. In this episode, we’re talking about the other side of the relationship, when the client steamrolls the expert. It’s important…
Read MoreHow NOT to Hire an Expert: The Steamroller
Sometimes when we hire expert help, we don’t end up getting what we wanted and are left with something we don’t even know what to do with. This is fairly obvious when the expert is a personal stylist or decorator (anyone remember the straw wall on Trading Spaces?), but what about in your business? What…
Read MoreWays to Work with an Expert
If you’ve ever wondered how to engage with someone to solve a problem, you’re not alone. Even with websites, it can be really unclear if you need a designer, developer, SEO expert, or something else entirely. That’s why it’s so important to know how to work with an expert to get the most out of…
Read MoreHow to Avoid the Wrong Experts — But You’re Not Going to Like It
There are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it’s actually the hallmark of an amateur. The question is: “Do you like it?” If you want to avoid the wrong…
Read MoreCase Study: Dashboards for Senior Marketing Executives
If you’ve ever wanted to hire help but didn’t know exactly what to ask for or what you needed, you only really knew that you needed something, you know that’s a tough place to be. You don’t know what you don’t know. With the help of dashboards, you can create a roadmap and help see…
Read MorePreparing Your Organization to Work with an Expert
Isn’t it great when things ARE as advertised? When you get the value from something you invested in? It is an incredible feeling. To get that feeling every time you work with an expert, you need to learn how to prep your organization to best work with an expert so you can more reliably get…
Read MoreHow to Avoid Hiring the Wrong Expert
The road to hell is paved with good intentions, or so the saying goes. In my experience, so are the efforts of the wrong expert hired to help your organization. But let’s face it: It’s almost impossible to really tell how a hire is going to go until you’re into it. That’s why there’s this…
Read MoreWhich Expert Should You Hire?
When trying to make a decision, my son’s go-to tiebreaker is “eenie meenie minee mo.” While that can work for 8-year-old decisions like which Otter Pop flavor to have, it’s probably not as effective when you’re trying to determine which expert you should hire for your business. There are actually quite a few challenges in…
Read MoreThe Benefits of Scorecards to Keep Score in Your Business
Often, the most effective “tricks” are the simplest ones. Today, we’re exploring one of the most basic—and most transformative—business hacks I’ve found: scorecards. I know what you’re thinking: “Seriously, Brandy? A scorecard? That’s not going to help me.” Or “Yeah, good luck getting that to work in my company. I’m never going to do that.…
Read MoreAre You Ready to Turn the Ignition on Your Business? (Case Study)
Have you ever had that feeling of terror when you were about to drop some serious cash on something you had no guarantee would work out? We’ve all been there. It’s hard to turn the ignition on your business when your spider sense is giving you those tingles. I’m not telling you anything you don’t…
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