The Problems Marketing Operations Can Fix

The Problems Marketing Operations Can Fix

Marketing operations is not a silver bullet; it can’t fix every problem in an organization. But there are some things for which it is just what the doctor ordered. For the problems marketing operations can fix, read on! Listen to Season 3: Episode 19 The Challenges of Marketing Marketing teams are never short on challenges…

Read More

Hiring More Team vs. Hiring Marketing Operations

Hiring a Marketing Agency vs. Hiring Marketing Operations

Hiring more team can seem like a great way to solve a skill or capacity gap. Sometimes, it most definitely can be the solution you’re looking for. Other times, not so much. The real question—when it comes to marketing operations, at least—is: should you be hiring more team or hiring marketing operations? Listen to Season…

Read More

Hiring a Marketing Agency vs. Hiring Marketing Operations

Hiring a Marketing Agency vs. Hiring Marketing Operations

Have you hired a marketing agency only to find out they don’t take care of marketing operations too? When you hire someone to do marketing, it is easy to assume they’re going to take care of all of it, right? But hiring marketing operations is sometimes different from hiring a marketing agency. Listen Season 3:…

Read More

Alternatives to Marketing Ops team: IT Team

Alternatives to Marketing Ops team: IT Team

No business today can run effectively without technology. That’s why IT teams are a part of nearly every organization. But does having an IT team mean you don’t need a marketing operations team? Listen to Season 3: Episode 16 What Does an IT Team Do? Most organizations larger than five people have some kind of…

Read More

Alternatives to Marketing Ops Team: Web Developers

Alternatives to Marketing Ops team - Web Dev

Marketing operations is a recently coined term, and because this grouping of functions is new, there are lots of alternatives to a formal marketing operations team. Today, we’re going to talk more about developers, specifically web developers, and their role as an alternative to a marketing operations team. Listen Season 3: Episode 15 Who Are…

Read More

Alternatives to Marketing Ops Team: Virtual Assistant

Alternatives to Marketing Ops team - VA

Sorting out roles in a team can be difficult, and knowing which people go in the right roles is an additional challenge. In this episode, we’re continuing the conversation about other alternatives to marketing operations teams and examining the alternative of using a virtual assistant. Listen to Season 3: Episode 14 The Role of a…

Read More

Alternatives to Marketing Ops Team: Status Quo

Alternatives to Marketing Ops Team: Status Quo

We’ve talked a lot about marketing operations this season: what it is, when you might use it, and how you would know if you needed it. In the next few episodes, we’re going to talk about alternatives to marketing ops. Let’s get into what you might be doing instead. Listen to Season 3: Episode 13…

Read More

Controlling and Granting Access

Access Granted! If Only It Were That Easy…

It’s no secret that I love a good tip, trick, or hack. In this episode, I’m giving you a trick for controlling and granting access to information. Listen to Season 3: Episode 12 When onboarding new clients (and honestly, even new team members), one of the biggest sticking points is getting access. Sometimes this is…

Read More

Which Web Builder to Choose

The good news and bad news about building websites today is there are a lot of choices when it comes to web builders and platforms. In this episode, we’ll be sharing insights on how others have been challenged by this and how you can know which website builder best fits your organization. Listen to Season…

Read More

The Gap between CMO and COO

The Gap between CMO and COO Season 3 Leverage Your Spark

Modern organizations typically find themselves with a leader of operations, usually a chief operating officer (COO), and a leader of marketing, either a vice president of marketing or chief marketing officer (CMO). That’s great, except there seems to be a growing gap between the two roles as technology and marketing evolve. What is the gap…

Read More