Launch a Podcast to Grow Your Business
Recently, I sat down with Stacey Harris, the founder and CEO of Uncommonly More, to discuss why you should launch a podcast. There are a lot of reasons to add a podcast to your business marketing efforts, and she and I went through all of them. Want to listen to our interview? Check it out…
Read MoreWhat Metrics to Measure: Harness Technology
You aren’t wrong if you expect me to be giddy with excitement about using technology for metrics. You might be surprised though that I’m actually not an advocate of getting super automated and fancy. Sometimes simplicity is the best route to take. Listen to Season 1: Episode 12 How to Track Your Metrics By now,…
Read MoreWhat Metrics to Measure: Numbers vs. Insights
The saying goes: The numbers don’t lie. There’s also a quote popularized by Mark Twain that says, “There are three kinds of lies: lies, damned lies, and statistics.” Hmmm… so which is it? Well, I think it is all in how you approach it. Let’s get into numbers vs. insights. Listen in to Season 1:…
Read MoreWhat Metrics to Measure: Don’t Judge Me!
No one likes being judged. And that’s one of the big reasons I think a lot of businesses end up skipping or avoiding metrics. But it’s important to remember that metrics are not judgements! Sure, most of the time they get treated like grades, but that’s all wrong. Metrics are the landmarks and trail markers…
Read MoreWebsite Metrics: What to Measure
When presented with a bunch of options, it’s completely normal to be overwhelmed. (If you don’t get overwhelmed, we need to talk; I want to know your secret!) I’ve found the best way to combat overwhelm is to figure out my criteria for what’s important, so I can get right to the information that matters.…
Read MoreThat’s NOT what email is for: Unless you work for Google, don’t use a Gmail address
Email is the default way people communicate for business online. And the vast majority of us are on Google or have a Gmail address. Does that fact make you hesitant to send out calendar invitations or drive links because they don’t actually have your business email address on them? That’s NOT what email is for! …
Read MoreThat’s NOT what email is for: Your data deserves better
Do your monthly reports arrive in your inbox? That’s NOT what email is for! After all, your data deserves better. Right now, most people are using email for far too many things. I get it; email is the de facto online business communication. But that’s no reason to let it continue. Business intelligence decisions require…
Read MoreThat’s NOT What Email Is for: Your To-do List Is Dying in Your Inbox
As a busy entrepreneur, it’s no wonder that you have a long to-do list. But that list should not be kept in your inbox. After all, that’s not what email is for. It’s understandable how we got here. After all, email is the default way to conduct business communications online. But that’s no excuse for…
Read MoreThat’s NOT What Email Is for: Don’t Send Form Data in an Email
Do your website form data submissions come to your email? Believe it or not, that’s not what email is for. What is email for, then? Well, technically, it’s for the asynchronous exchange of messages. Is it helpful to know that? Probably not so much. In the beginning, there was only email. Okay, the beginning of…
Read MoreThe Simple Machine of Technology
In exploring the simple machine of technology, I look back to when my parents owned a restaurant. Naturally, my first job was doing data entry for my Dad. He had written the computer programs to process and analyze the sales and labor data for his restaurant. But in order for those to work, the numbers…
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