Why Would You Pay for Website Reports?
Do you get excited about website reports? Does anyone? Let me put it this way: Do you sprint to the mailbox and excitedly tear open your retirement account statement when it arrives every quarter? No? What about regularly checking in on the status of your other assets: equity in your home, real estate holdings? Still…
Read MoreTech Trends Don’t Pay the Bills
I recently did a training for a group of business owners on tiny tech hacks. It’s a training that shares my framework for making tech decisions and my absolute must-have tech tools. During the Q&A, one of the ladies in the group asked me about tech trends. It was a great question, but not because…
Read MoreInformation Is Power: The Power of Data
Anyone remember having to paw through vast filing cabinets to find documents or information when you needed it? When I asked my dad why he had decades worth of records in the storage space above the garage, he shared the one time my aunt needed proof of employment and was able to crawl up there…
Read MoreInformation Is Power: Use Your Data
I clearly remember a sign on an executive’s desk in a tiny 12-person company I worked for. It said, “Nothing happens until someone sells something.” Obviously, he was a sales exec, but there was definitely truth in the statement. The same kind of statement is true about data: Nothing better happens until you use your…
Read MoreInformation is Power: You Better Work Your Data!
I know RuPaul was talking about models when he said, “You better work!” but really, he should have been talking about data. I know lots of businesses that have gone to the effort to collect data but then fail to use it. That’s like taking the time to get the hair and makeup done, getting…
Read MoreInformation Is Power: Give a Crap About Website Data
On the surface, no one sees just how sexy data from your website is. It’s so much easier to talk about design, fancy effects, and what you “like” rather than what the business goals are and what needs to happen to get those results. But information is power, and the more you know, the better…
Read MoreLaunch a Podcast to Grow Your Business
Recently, I sat down with Stacey Harris, the founder and CEO of Uncommonly More, to discuss why you should launch a podcast. There are a lot of reasons to add a podcast to your business marketing efforts, and she and I went through all of them. Want to listen to our interview? Check it out…
Read MoreWhat Metrics to Measure: Harness Technology
You aren’t wrong if you expect me to be giddy with excitement about using technology for metrics. You might be surprised though that I’m actually not an advocate of getting super automated and fancy. Sometimes simplicity is the best route to take. Listen to Season 1: Episode 12 How to Track Your Metrics By now,…
Read MoreWhat Metrics to Measure: Numbers vs. Insights
The saying goes: The numbers don’t lie. There’s also a quote popularized by Mark Twain that says, “There are three kinds of lies: lies, damned lies, and statistics.” Hmmm… so which is it? Well, I think it is all in how you approach it. Let’s get into numbers vs. insights. Listen in to Season 1:…
Read MoreWhat Metrics to Measure: Don’t Judge Me!
No one likes being judged. And that’s one of the big reasons I think a lot of businesses end up skipping or avoiding metrics. But it’s important to remember that metrics are not judgements! Sure, most of the time they get treated like grades, but that’s all wrong. Metrics are the landmarks and trail markers…
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