Alternatives to Marketing Ops Team: Web Developers
Marketing operations is a recently coined term, and because this grouping of functions is new, there are lots of alternatives to a formal marketing operations team. Today, we’re going to talk more about developers, specifically web developers, and their role as an alternative to a marketing operations team. Who Are Web Developers? Web developers are…
Read MoreAlternatives to Marketing Ops Team: Virtual Assistant
Sorting out roles in a team can be difficult, and knowing which people go in the right roles is an additional challenge. In this episode, we’re continuing the conversation about other alternatives to marketing operations teams and examining the alternative of using a virtual assistant. Listen to Season 3: Episode 14 The Role of a…
Read MoreAlternatives to Marketing Ops Team: Status Quo
We’ve talked a lot about marketing operations this season: what it is, when you might use it, and how you would know if you needed it. In the next few episodes, we’re going to talk about alternatives to marketing ops. Let’s get into what you might be doing instead. Listen to Season 3: Episode 13…
Read MoreControlling and Granting Access
It’s no secret that I love a good tip, trick, or hack. In this episode, I’m giving you a trick for controlling and granting access to information. Listen to Season 3: Episode 12 When onboarding new clients (and honestly, even new team members), one of the biggest sticking points is getting access. Sometimes this is…
Read MoreWhich Web Builder to Choose
The good news and bad news about building websites today is there are a lot of choices when it comes to web builders and platforms. In this episode, we’ll be sharing insights on how others have been challenged by this and how you can know which website builder best fits your organization. Listen to Season…
Read MoreThe Gap between CMO and COO
Modern organizations typically find themselves with a leader of operations, usually a chief operating officer (COO), and a leader of marketing, either a vice president of marketing or chief marketing officer (CMO). That’s great, except there seems to be a growing gap between the two roles as technology and marketing evolve. What is the gap…
Read MoreWho Needs Marketing Operations?
It’s easy to believe we don’t need the “big fancy things” when we’re just a scrappy little team or business trying to get off the ground. But you may need things you’re not currently using—or even know you need. Perhaps yours is the team that needs marketing operations. Listen to Season 3: Episode 9 Because…
Read MoreThe Most Effective Shortcut We All Avoid
If you’ve listened to my Leverage Your Spark podcast, you know I love shortcuts, hacks, tips, and tricks. In this episode, I’m sharing an extremely effective shortcut, but it’s probably the least sexy one on the planet. Embracing this will change almost everything for your team. Don’t be afraid. I promise it’ll be less painful…
Read MoreThe Marketing Organization That Didn’t Need Metrics—Until They Did
Metrics are a critical part of a marketing team’s ability to be proactive, understand what’s working and what’s not working, and adjust accordingly. Sadly, spending time, expertise, and resources in pursuit of metrics sinks to the bottom of the priority list until someone else in the organization needs it. The reality for marketing teams is…
Read MoreCommon Symptoms That You’re Missing Marketing Operations
No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are missing marketing operations. The Challenge That Leads to the Need for Marketing Ops Overwhelmed, pulled in every direction, fire drills, emergencies, and nothing ever going to plan. Wait, there’s a plan?…
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