Website

Your Website Isn’t Doing Its Job

Is your website just not working for you? I talk to business owners all the time who are just fed up with trying to get anything from their websites. They’ve worked on it, hired the people, and paid the money—yet they’re still frustrated. After all of that, their website isn’t doing its job. It’s not…

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Who’s the Hero in Your Business?

When it comes to the content on your website, writing it can be tricky. As you’re trying to put down words that describe your business, you can get caught up in it. The important thing to remember as you look at your website content is who the hero in your business truly is. Once you…

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Check Your Website Copyright

Is your website telling visitors that you’re in business? Or is it really implying that you’re no longer in business? If your website copyright statement says anything other than this year, you’re probably giving visitors mixed signals. Why Your Website Copyright Matters When visitors land on your website, they make decisions. They make guesses. You…

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How Is Your Website User Experience?

Have you considered that your website is not turning visitors into leads because of the user experience? Your website is designed for your prospects and customers, but if they’re not seeing and feeling what they want to see and feel, it could be falling short. You may have a problem with your website user experience.…

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Holiday Gift for Your Clients: Your Website

During the month of December, many business owners start to think about how to share something with their clients. Gifting is big during the holidays, and it only makes sense that you’d want to share some love with your biggest supporters. But have you considered that you have another holiday gift for your clients, one…

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The Role Your Website Plays in Your Business

Do you know what role your website plays in your business? Much like a teenager who wants a car, your website needs to get a job. Look at it this way: You wouldn’t hire someone without knowing what they are supposed to be doing in your business. The same thing is true about your website.…

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What Are Your Brand’s Best Marketing Channels?

Do you understand the value of your website? For most businesses, it’s how they market. And it may be the most powerful marketing channel they have. But it’s not the only one. The majority of businesses don’t put all their eggs in one basket. They have numerous marketing channels. Social channels, speaking, and networking—in addition…

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Website or Branding: Which Do You Need?

When it comes to branding, one of the first things that comes to mind is a website. The problem is that some people think branding and a website are one and the same. A website is an expression and extension of your company’s brand. So while they are related, branding and a website are not…

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Website Test: Is Yours Disguising Your Brilliance?

When it comes to your website, it should glow. It should showcase your uniqueness as a brand, your brilliance. But when I create visibility reports for companies, I find that, too often, their marketing is disguising that brilliance. What do you find when you conduct a website test yourself? R&D Doesn’t Mean What You Think…

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