Website

Time for a Change – Using Your Analytics

Numbers, numbers, numbers, numbers… You’ve got reports…there’s data there, but how do you decode your analytics and what to do with that information? That’s exactly what I’m covering in this video below, video 3 of our “Time for a Change” series. (Missed the other videos, check out Video 1 and Video 2). So you know…

Time for a Change – Your Website

Is your website starting to feel like last Fall’s pants? You know the feeling, kind of uncomfortable, rubbing in wrong places, and feels unflattering and you aren’t totally excited about wearing them in public. If that’s true for your site, my friend, it’s time for a change. I believe websites are assets. That is, we…

Does Your Website Need an Update…Or a Redesign?

Here’s the truth… No one wants to take on a website redesign unless they have to…but how do you figure out which one you need? First, let’s talk about a rule of thumb of how often a website needs an update: about every 2 years. Now don’t freak out! Your business changes, technology changes, things…

How To Create Website Content

Content can be one of the trickier parts of a website. You may or may not know that your website content serves 2 audiences: 1. Your people 2. The robots (a.k.a. Google) For the people, your content must inform and compel them. You don’t want people coming to your site and not doing anything! For…

How Much Does a Good Website Cost?

What should a good website cost? This is a question business owners ask all of the time. When we talk to clients about investments in their websites (and your website IS an investment) the first thing we want them to figure out is what job their website has. You don’t pay the receptionist the same…

Heat Maps: What Are They and How to Use Them

I’m sure you’ve heard of heat maps, but… do you care about them? Here’s what they are and why you DO need to care about them. A heat map is a way to track what a user is doing on a web page. Unlike Google Analytics which show us where a user came from and…

No one looks at the bottom of the webpage (or do they?)

When’s the last time you actually scrolled to the bottom of a webpage? Okay, I know not everyone is like me. I’m constantly looking at the footer of websites because it can tell me so much about a business. But have you noticed when a site’s copyright year isn’t the current year? If you have,…

More “About” on your About Page

Let’s talk about…your About page! One of the places I have seen people struggle the most with their website, maybe without even knowing, is the About Us page. Basically this is the page on your website that tells visitors who you are and what you are about. I’ve seen 3 really common mistakes here: 1.…

The Magic Button to Get More Leads

Your Website Isn’t Doing Its Job

Is your website just not working for you? I talk to business owners all the time who are just fed up with trying to get anything from their websites. They’ve worked on it, hired the people, and paid the money—yet they’re still frustrated. After all of that, their website isn’t doing its job. It’s not…