Posts
Content can be one of the trickier parts of a website. You may or may not know that your website content serves 2 audiences: 1. Your people 2. The robots (a.k.a. Google) For the people, your content must inform and compel them. You don’t want people coming to your site and not doing anything! For…
What should a good website cost? This is a question business owners ask all of the time. When we talk to clients about investments in their websites (and your website IS an investment) the first thing we want them to figure out is what job their website has. You don’t pay the receptionist the same…
I’m sure you’ve heard of heat maps, but… do you care about them? Here’s what they are and why you DO need to care about them. A heat map is a way to track what a user is doing on a web page. Unlike Google Analytics which show us where a user came from and…
Are your content marketing ratios off? The big content marketing experts out there have been talking about re-purposing content and how content marketing is really about 20% content creation and 80% content promotion. This sounds great (helllooo creating less content!) but what is content promotion anyhow? Let’s break it down. Content re-purposing and promotion is…
AH! What metrics actually matter?! Sessions, users, bounce rates, conversions, oh my! Let’s chat a little bit about metrics to break down this confusion cloud. If you’ve ever been into Google Analytics, or even into your social media analytics or insights, and started looking at those numbers – unless you’re a data nerd (hats off…
There’s so much content being created right now – podcasts, infographics, blog posts, videos like this one. SO. MUCH. CONTENT. It’s noisy, noisy, noisy out there. (felt a little like the Grinch writing that…) So how do you know if you’re actually reaching your audience? How do you know if the content that you’re creating…
FieryFX Core Values In my last post, I shared why Core Values even matter for your business, and today I am sharing our Core Values here at FieryFX to give you an idea of what’s important to us and how you can form your own Core Values. First up: Give a Damn This might seem…
Do Core Values really even matter? I have to be honest, when I got started in my business, I didn’t think that I would need any of this- mission statements? Ugh! Core Values? Who cares! However, I’ve realized that when are trying to make business decisions and have other people make decisions on behalf for…
It was my extreme pleasure to be the Keynote Speaker at WordCamp Phoenix 2020. I was beyond excited when they invited me to do this talk and, in fact, I created an entirely new talk just for this event. Now that I have been able to reflect on my experience, I wanted to share with…
How can make sure you get the right information and help (not just things you’ve heard before) from the person you’re asking? When you are ready to start asking people for something, you’ve gotten clear on what you are asking for, and you know who you are asking, you also want to frame it in…