website
When it comes to the content on your website, writing it can be tricky. As you’re trying to put down words that describe your business, you can get caught up in it. The important thing to remember as you look at your website content is who the hero in your business truly is. Once you…
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Is your website telling visitors that you’re in business? Or is it really implying that you’re no longer in business? If your website copyright statement says anything other than this year, you’re probably giving visitors mixed signals. Why Your Website Copyright Matters When visitors land on your website, they make decisions. They make guesses. You…
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Have you considered that your website is not turning visitors into leads because of the user experience? Your website is designed for your prospects and customers, but if they’re not seeing and feeling what they want to see and feel, it could be falling short. You may have a problem with your website user experience.…
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During the month of December, many business owners start to think about how to share something with their clients. Gifting is big during the holidays, and it only makes sense that you’d want to share some love with your biggest supporters. But have you considered that you have another holiday gift for your clients, one…
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While you may think it’s time for a new website, there are a few things to do first before jumping headlong into an update. After all, you may just need a few critical updates. Or you may need an entirely new website. So, before you go changing your website, get ready to learn the one…
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Do you know what role your website plays in your business? Much like a teenager who wants a car, your website needs to get a job. Look at it this way: You wouldn’t hire someone without knowing what they are supposed to be doing in your business. The same thing is true about your website.…
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Do you understand the value of your website? For most businesses, it’s how they market. And it may be the most powerful marketing channel they have. But it’s not the only one. The majority of businesses don’t put all their eggs in one basket. They have numerous marketing channels. Social channels, speaking, and networking—in addition…
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When it comes to branding, one of the first things that comes to mind is a website. The problem is that some people think branding and a website are one and the same. A website is an expression and extension of your company’s brand. So while they are related, branding and a website are not…
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As a business owner, one of the ways you’re probably trying to get business is online. And the first online venue most business owners think of is their website. You have to have a website to validate your business, even if it’s not currently helping you to get new clients right now. But if you…
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When it comes to your website, it should glow. It should showcase your uniqueness as a brand, your brilliance. But when I create visibility reports for companies, I find that, too often, their marketing is disguising that brilliance. What do you find when you conduct a website test yourself? R&D Doesn’t Mean What You Think…
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