As a business owner, one of the ways you’re probably trying to get business is online. And the first online venue most business owners think of is their website. You have to have a website to validate your business, even if it’s not currently helping you to get new clients right now. But if you want your website to help you get clients online, there are three things you need to know. So read on and start getting those new clients!
But Before We Talk about Tools…
If you’re reading this and thinking, “Wait, I don’t have a business website,” I have one question for you: Why not? Even if you just have a simple landing page, your business needs a website. It may just be to verify that you have an online presence and that you’re a real company. Every single business, no matter who your clients are, needs a website. Of course, each business may have a different website that doesn’t look like everyone else’s, but that’s okay. You need to have a website, especially if you want to get clients online.
If you haven’t yet created a website for your business, stop reading and do that first. We’ll still be here when you’re ready.
Tip #1: Know Your Website Browsers
Did you know that Google’s website browser, Chrome, has about 60% of the market share? That means 6 of 10 people are accessing the internet with Chrome. And just a couple of days ago, Chrome released a new version of its browser. In this new version, it is calling out sites that don’t have SSL certificates, or that S after the http in the browser navigation bar.
That means if your site doesn’t have the SSL certificate, you may start to hear from clients or potential clients to ask why your site isn’t secure. That’s because Chrome is alerting them that the site may not be secure. And that could be affecting your ability to get clients online.
It used to be that we would only look for the https when we were buying something online, to ensure our payment information was secure. But times have changed. It’s not hard to implement SSL, but you do have to have a quality website host. If you do, it’s probably included in your hosting plan. The trick is applying it to your website.
If you are unable or lack the knowledge to implement the SSL certificate on your website, ask an expert to do so. Remember, with 6 out of 10 people using Chrome, you no longer can avoid getting this done.
Tip #2: CCPA Is Coming
The California Consumer Privacy Act (CCPA) is coming in January of 2020. CCPA is essentially California’s version of the European Union’s General Data Protection Regulation (GDPR). The trend of privacy regulations is coming into play so that it’s clear and to the letter of the law how people own their own information. If companies want to use that personal information, there are certain guidelines they have to follow. If you want to get clients online from anyone in California, you need to be aware of CCPA.
If your website and privacy policies are already clear and GDPR compliant, you’re probably doing just fine here, but it’s a good idea to check with your attorney and ensure you’re okay.
Ready to Get Clients Online?
FieryFX is a full-service marketing agency, and we love to share tips, tricks, and insights about internet marketing. If you are having challenges with implementing these three tips, we can help. We are all about helping our clients get clients online, and we do that with an integrated approach that drives results.