website
Marketing operations is not a silver bullet; it can’t fix every problem in an organization. But there are some things for which it is just what the doctor ordered. For the problems marketing operations can fix, read on! Listen to Season 3: Episode 19 The Challenges of Marketing Marketing teams are never short on challenges…
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I recently did a training for a group of business owners on tiny tech hacks. It’s a training that shares my framework for making tech decisions and my absolute must-have tech tools. During the Q&A, one of the ladies in the group asked me about tech trends. It was a great question, but not because…
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Is your website starting to feel like last Fall’s pants? You know the feeling, kind of uncomfortable, rubbing in wrong places, and feels unflattering and you aren’t totally excited about wearing them in public. If that’s true for your site, my friend, it’s time for a change. I believe websites are assets. That is, we…
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Here’s the truth… No one wants to take on a website redesign unless they have to…but how do you figure out which one you need? First, let’s talk about a rule of thumb of how often a website needs an update: about every 2 years. Now don’t freak out! Your business changes, technology changes, things…
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Can you measure your marketing ROI? Return on investment has a lot of considerations, but mostly it is about figuring out: are we getting out more than we are getting in? To do that, we have to be able to measure it, which means we need measuring capabilities. So first things first, we need some…
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Content can be one of the trickier parts of a website. You may or may not know that your website content serves 2 audiences: 1. Your people 2. The robots (a.k.a. Google) For the people, your content must inform and compel them. You don’t want people coming to your site and not doing anything! For…
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Let’s talk about…your About page! One of the places I have seen people struggle the most with their website, maybe without even knowing, is the About Us page. Basically this is the page on your website that tells visitors who you are and what you are about. I’ve seen 3 really common mistakes here: 1.…
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Have you ever ordered something off the menu and what showed up on your plate was not at all what you were expecting? It’s happened to all of us: mixed messages. Let’s talk about some mixed messages your clients may be experiencing between your marketing and website. Think about this for a second: are you…
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Is your website just not working for you? I talk to business owners all the time who are just fed up with trying to get anything from their websites. They’ve worked on it, hired the people, and paid the money—yet they’re still frustrated. After all of that, their website isn’t doing its job. It’s not…
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