During the month of December, many business owners start to think about how to share something with their clients. Gifting is big during the holidays, and it only makes sense that you’d want to share some love with your biggest supporters. But have you considered that you have another holiday gift for your clients, one that gives not just in December but year-round? It’s your website, and when built and used well, it is the give that keeps giving.
The Holiday Gift for Your Clients, Not for You
Sure, you plunked down the chunk of change needed to build your website. You were involved in directing the design and content for it. You ensured that it ticked all of the buttons that make it a successful destination for visitors. But the truth is that your website is not really for you. You know what you do; you’re already sold. Your website is a huge holiday gift for your clients—and those who aren’t yet clients.
That piece of real estate on the worldwide web is for people you want to welcome into your universe. It’s for people you want to gather into your tribe and influence. It’s not really for you.
Start Thinking About Your Website Differently
Why should you consider your website a holiday gift for your clients? It’s much like doing your holiday gift shopping for friends and family. Although you might see things that are tempting personally, you know that the recipient won’t feel the same. Just because you like something doesn’t mean that the person on the other end will feel the same.
The same shift is necessary when looking at your website.
Your website is there to provide value for the people you’re welcoming into your world. You are truly giving them a gift. You are engaging with them so they can see more of how you can help them.
Once you shift how you think about your website, you’ll see a difference in how it’s received. Whether you’re at the point of starting to invest in creating your first website, or you are ready for a facelift, keep your clients top of mind. Remember that you are providing a holiday gift for your clients through your website. When you do that, your results will shift as well.
Is Your Website a Gift?
If you’re not sure if your website is truly providing value to your clients, I can help. Schedule your Find the Spark conversation to learn more. In just 30 minutes, I’ll help you see your website in a new light and start to really engage visitors as you welcome them into your world.
Websites are like gifts because you buy them, but they aren't actually for you.
Posted by FieryFX on Thursday, December 6, 2018