Is your website telling visitors that you’re in business? Or is it really implying that you’re no longer in business? If your website copyright statement says anything other than this year, you’re probably giving visitors mixed signals.
Why Your Website Copyright Matters
When visitors land on your website, they make decisions. They make guesses. You do the same thing when you visit other sites.
When you visit a website, how do you determine if that company is still in business? Is it the copy? Their pictures? Their call to action? Do you scroll to the bottom of the page and looking at their website copyright? If that date hasn’t been undated since 2012, you might just think that company is out of business.
And if your website copyright is out of date, you might be giving your visitors mixed signals as well.
Check Your Website Copyright
As a business owner, you want to make sure that your website is constantly communicating that you are open. You’re the right person to hire, and you’re ready for their call. Without the right date, though, you might not be saying that. And it might be costing you business.
If you aren’t sure how to update your website copyright yourself, talk with your website designer / developer or IT person.
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