Digital Marketing
Have you been burned by someone who told you they could help with your website or social media? Believe me, you’re not alone. There are a ton of business owners and entrepreneurs who now have digital marketing fears because of being promised the moon and stars—and barely getting a plot of dirt. The Root of…
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Does it seem like an impossible task to get butts in seats at your events? It’s hard enough to get people to push the button and RSVP, but then the people who show up are the same kind every time. Your goal is to get your events filled, preferably with different people each time. You…
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When it comes to the content on your website, writing it can be tricky. As you’re trying to put down words that describe your business, you can get caught up in it. The important thing to remember as you look at your website content is who the hero in your business truly is. Once you…
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Marketing a business can be an overwhelming task. There’s your website, networking, digital marketing, social media…add it all up and it’s tiring! If your plan is to tackle your marketing to-do list, you need to prioritize those tasks and put the most important at the top. What do you do when you just can’t get…
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Do you understand the value of your website? For most businesses, it’s how they market. And it may be the most powerful marketing channel they have. But it’s not the only one. The majority of businesses don’t put all their eggs in one basket. They have numerous marketing channels. Social channels, speaking, and networking—in addition…
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When it comes to branding, one of the first things that comes to mind is a website. The problem is that some people think branding and a website are one and the same. A website is an expression and extension of your company’s brand. So while they are related, branding and a website are not…
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Are you sick and tired of creating new content? Are you running out of ideas? What about getting on Facebook Live, blogs, or other types of content ideas? Here’s a little secret: You may already have all of the content you’ll need. The trick is to repurpose content in new and different ways to reach…
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Are you using Facebook for Business as a marketing tool? Awesome. But are you really using it for marketing? Or are you just there making posts? What you don’t know (or know and are ignoring) could be hurting your efforts. Wasting time isn’t a smart idea, especially as a busy business owner. Here are some…
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As a business owner, one of the ways you’re probably trying to get business is online. And the first online venue most business owners think of is their website. You have to have a website to validate your business, even if it’s not currently helping you to get new clients right now. But if you…
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If you’re spending any time or money marketing your business, you know that metrics matter. Of course, the real question you might have is: Which metrics? When it comes to a successful business, you need to keep an eye on the right marketing metrics. And those could be very different for your business and the…
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