Digital Marketing
Have you ever asked yourself the question, “Why aren’t people buying my product?” If so, I’ve got some good news and some bad news for your suffering conversion rate. The bad news is this: it’s probably your fault – but the good news is that we can fix it. Marketing is a fancy term for…
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Wouldn’t it be awesome to have something go viral and get invited onto Jimmy Kimmel for even more business visibility? Of course it would! Now, think back to the last time a business, similar in size or revenue to yours, had something positive go viral… it’s been a while, hasn’t it? Going Viral: the online…
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If you’ve ever asked yourself this question, “Is it worth paying to get people to my website?” then you’re in the right place, my friend. You see, we all wonder about getting in on the power of Facebook advertising, or dabbling in some Google pay-per-click ads. But how do we know it’s the right decision…
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Question: What’s the #1 difference between your company and your competitors? Answer: It’s you. Building Your Brand: Be You One of the big secrets to building a brand is, in all actuality, you. In fact, one of the most important things you can do, day in and day out, is show up as you. And…
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It’s pretty safe to say that the Internet is glutted with content, wouldn’t you agree? There’s blogs, articles, news agencies, social media platforms, and a billion other things all vying for our attention. And they’re all creating loads of content for us to consume. Only, they aren’t. What most of the savvy platforms are doing…
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In order to truly generate some great word-of-mouth buzz and epic customer satisfaction, you’re going to need to know how and when to answer audience-driven questions. However, before you can do anything I recommend here, you’ve got to absolutely make sure that you know who your target audience is. Because knowing who your target market…
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Today, we are going to talk a little bit about the keys to getting found online. As you might suspect, it has something to do with keywords, but let’s just first talk about what we were doing online anyhow, we’re communicating. In the old days, we use to go to a phone book when we…
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Have you ever wondered if your marketing was effective? Of course you have! Most business owners stress out about wanting to learn how to use Google Analytics, various business metrics, KPIs (key performance indicators), or other critical data points to measure their marketing ROI. And knowing all of that stuff, while great, is putting the…
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A question that I’m frequently asked is this: “Does my business need social media for business in its marketing plan?” Well, the short answer is yes, but there’s a whole lot to it than just that yes. And so before you assign your marketing team to go create a new Facebook or Twitter account, let’s…
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Most marketing objectives and campaigns are a lot like trains… I mean, when they’re going well, they chug along and really get the work done! On the other hand, have you ever seen a train derailment? You know how it’s both impossible to look away and impossible to watch. You’re just stuck in limbo, holding…
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