Digital Marketing
Sometimes, in life and online, we have to share bad news or enforce a rule. We’ve all seen it before: that note in the ladies’ room telling you what you can and can’t flush, for instance. Something went wrong, so the company is trying to keep a disaster from occurring again. But putting up such…
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What if there was one tool that would make a huge difference in your marketing efforts? Something that is so simple that you probably already know about it. A tool that you might be using, at least in some aspects, but if you were to implement it across the board, it would make a huge…
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Have you ever had the experience of meeting someone in person and then looking for them online—only to find a huge disconnect? Their balance in marketing is off; their brand isn’t consistent. Whether that is their personal brand on, say, LinkedIn, or their business brand on social media or their website, when it doesn’t match…
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There’s no doubt about it: When it comes to choosing the perfect digital marketing partner, there has to be a fit. You’re not alone if you’ve talked to—or maybe even hired—the less-than-perfect person. Your digital marketing partner helps with social media, SEO, and your website. Find one who doesn’t fit and you feel stuck. Plus,…
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As you’re building your big, amazing, growing business, it’s important to ask yourself: are you building on a solid foundation? Because there’s an awful lot of misinformation in this digital era – misinformation that makes for an awfully shaky business foundation. And nobody wants a shaky foundation! So whether you’re fixing a shaky structure or…
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Hide and go seek is a great game – if you’re trying to hide. But since your business’s website wants to be visible? Well, let’s make sure you’re getting more traffic – by not hiding! Getting more traffic by being visible to Google When your website launches, it’s a huge moment. It’s awesome, amazing, and…
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Did you know that about 70% of business owners have no idea if their marketing dollars are working or not? Some of them don’t use any tracking tools. Others have the tracking tools but aren’t using them. And since this is an easy marketing fix, let’s talk about the top 5 marketing analytics tools your…
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Today we have to address the marketing mistake elephant in the room. Are you ready? It’s not revolutionary – in fact, once we mention it once, you’ll know exactly the one I’m talking about. But here’s the bad news… even though we all know about this marketing faux pas, you’re doing it anyway. The marketing…
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There’s a lot of business marketing questions I get asked regularly. They’re great questions that every business needs to have answered. In fact, they’re so important that it’s vital to know what they are – and the answers to them. So… have you asked (and answered) these important business marketing questions? What social channels should…
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Which would you rather your business marketing be like: Target (with its amazing consistency) or KMart? Well, if you’re still in business, you probably answered Target, right? There’s a consistent trend among businesses to try to please every audience ever defined. Unfortunately, this only makes your business look, well, like it’s suffering from some sort…
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