Digital Marketing
Which would you rather your business marketing be like: Target (with its amazing consistency) or KMart? Well, if you’re still in business, you probably answered Target, right? There’s a consistent trend among businesses to try to please every audience ever defined. Unfortunately, this only makes your business look, well, like it’s suffering from some sort…
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Have you ever asked yourself the question, “Why aren’t people buying my product?” If so, I’ve got some good news and some bad news for your suffering conversion rate. The bad news is this: it’s probably your fault – but the good news is that we can fix it. Marketing is a fancy term for…
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We know when we need to go to the doctor, but how do we know when our website needs a checkup, or a site assessment? Our business websites should (ideally) be up and running all day, every day, all year, right? It’s there to add value and bring you new clients. Having it go down,…
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Wouldn’t it be awesome to have something go viral and get invited onto Jimmy Kimmel for even more business visibility? Of course it would! Now, think back to the last time a business, similar in size or revenue to yours, had something positive go viral… it’s been a while, hasn’t it? Going Viral: the online…
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If you’ve ever asked yourself this question, “Is it worth paying to get people to my website?” then you’re in the right place, my friend. You see, we all wonder about getting in on the power of Facebook advertising, or dabbling in some Google pay-per-click ads. But how do we know it’s the right decision…
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Question: What’s the #1 difference between your company and your competitors? Answer: It’s you. Building Your Brand: Be You One of the big secrets to building a brand is, in all actuality, you. In fact, one of the most important things you can do, day in and day out, is show up as you. And…
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It’s pretty safe to say that the Internet is glutted with content, wouldn’t you agree? There’s blogs, articles, news agencies, social media platforms, and a billion other things all vying for our attention. And they’re all creating loads of content for us to consume. Only, they aren’t. What most of the savvy platforms are doing…
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Analytics Spam (ugh!) You might not even know you have it, but Analytics Spam (a.k.a. referral spam) is putting all kinds of crap in your stats. To see if you are a victim (and likely you are), just go to Acquisition > All Traffic > Referrals in your Google Analytics account. Once you see your…
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