Digital Marketing

Repurpose Content—on Purpose

Are you sick and tired of creating new content? Are you running out of ideas? What about getting on Facebook Live, blogs, or other types of content ideas? Here’s a little secret: You may already have all of the content you’ll need. The trick is to repurpose content in new and different ways to reach…

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Facebook for Business: 8 Best Practices in 2018

Are you using Facebook for Business as a marketing tool? Awesome. But are you really using it for marketing? Or are you just there making posts? What you don’t know (or know and are ignoring) could be hurting your efforts. Wasting time isn’t a smart idea, especially as a busy business owner. Here are some…

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Are You Missing Opportunities for Branding and Engagement?

Sometimes, in life and online, we have to share bad news or enforce a rule. We’ve all seen it before: that note in the ladies’ room telling you what you can and can’t flush, for instance. Something went wrong, so the company is trying to keep a disaster from occurring again. But putting up such…

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The Marketing Tactic to Rule Them All

What if there was one tool that would make a huge difference in your marketing efforts? Something that is so simple that you probably already know about it. A tool that you might be using, at least in some aspects, but if you were to implement it across the board, it would make a huge…

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Find Balance in Marketing: Align Your Online and in-Person Brands

Have you ever had the experience of meeting someone in person and then looking for them online—only to find a huge disconnect? Their balance in marketing is off; their brand isn’t consistent. Whether that is their personal brand on, say, LinkedIn, or their business brand on social media or their website, when it doesn’t match…

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4 Steps to Choose Your Perfect Digital Marketing Partner

There’s no doubt about it: When it comes to choosing the perfect digital marketing partner, there has to be a fit. You’re not alone if you’ve talked to—or maybe even hired—the less-than-perfect person. Your digital marketing partner helps with social media, SEO, and your website. Find one who doesn’t fit and you feel stuck. Plus,…

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This 1 Thing Prevents Your Business from Getting More Traffic

Hide and go seek is a great game – if you’re trying to hide. But since your business’s website wants to be visible? Well, let’s make sure you’re getting more traffic – by not hiding! Getting more traffic by being visible to Google When your website launches, it’s a huge moment. It’s awesome, amazing, and…

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Top 5 Marketing Analytics Tools Your Business Needs

Did you know that about 70% of business owners have no idea if their marketing dollars are working or not? Some of them don’t use any tracking tools. Others have the tracking tools but aren’t using them. And since this is an easy marketing fix, let’s talk about the top 5 marketing analytics tools your…

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The Marketing Mistake Everyone Knows and Still Does

Today we have to address the marketing mistake elephant in the room. Are you ready? It’s not revolutionary – in fact, once we mention it once, you’ll know exactly the one I’m talking about. But here’s the bad news… even though we all know about this marketing faux pas, you’re doing it anyway. The marketing…

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The Easy Answer to the #1 Business Marketing Question

There’s a lot of business marketing questions I get asked regularly. They’re great questions that every business needs to have answered. In fact, they’re so important that it’s vital to know what they are – and the answers to them. So… have you asked (and answered) these important business marketing questions? What social channels should…

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