Digital Marketing
One fantastic way a sales system can support you is by boosting client engagement. In this episode, we’re diving into scheduling links. Yep, you heard it right, scheduling links. If you’re already using them, feel free to skip this episode and check out our previous one on dashboards, as data shows that not nearly as…
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No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are missing marketing operations. The Challenge That Leads to the Need for Marketing Ops Overwhelmed, pulled in every direction, fire drills, emergencies, and nothing ever going to plan. Wait, there’s a plan?…
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Unless you’ve been hiding under a rock, you’ve likely heard about the myth of multitasking (that we don’t really do it, we just task switch) and that there are real “costs” to switching tasks as it takes our brains awhile to get back in the groove after we’ve been distracted by something else. One of…
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Marketing operations is not a silver bullet; it can’t fix every problem in an organization. But there are some things for which it is just what the doctor ordered. For the problems marketing operations can fix, read on! Listen to Season 3: Episode 19 The Challenges of Marketing Marketing teams are never short on challenges…
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We’ve talked a lot about marketing operations this season: what it is, when you might use it, and how you would know if you needed it. In the next few episodes, we’re going to talk about alternatives to marketing ops. Let’s get into what you might be doing instead. Listen to Season 3: Episode 13…
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The good news and bad news about building websites today is there are a lot of choices when it comes to web builders and platforms. In this episode, we’ll be sharing insights on how others have been challenged by this and how you can know which website builder best fits your organization. Listen to Season…
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It’s easy to believe we don’t need the “big fancy things” when we’re just a scrappy little team or business trying to get off the ground. But you may need things you’re not currently using—or even know you need. Perhaps yours is the team that needs marketing operations. Listen to Season 3: Episode 9 Because…
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Feeling ready to get ahead on your social media by scheduling some of it out? Awesome, good on you! Or maybe you’re falling out of love with your current social media scheduler tool or process? Either way, you’re probably now feeling overwhelmed by all the options of the best social media schedulers. That’s understandable. There…
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Can you measure your marketing ROI? Return on investment has a lot of considerations, but mostly it is about figuring out: are we getting out more than we are getting in? To do that, we have to be able to measure it, which means we need measuring capabilities. So first things first, we need some…
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Creating content can be…hard! 😫 I know, creating content can just feel like, ugh…blogs, LinkedIn articles, YouTube videos…does it ever end? Well it can. You need 2 things to make content creation feel easy breezy: 1. A content strategy. A plan. If you don’t have one of those or don’t know what I’m talking about,…
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