Posts

What should you blog about? Forget Asking a Magic 8 Ball, Google Analytics Can Tell You

Who shot J.R.? Why is the sky blue? How did cats come to rule the Internet? These are all questions that you can get answers to. You also already have the answer to that persisting question “What should I blog about this week?” The answer, my friends, is blowing in the wind. Okay, it’s not,…

The Cloud! Why It’s Mission Critical For Entrepreneurs

Sometimes I picture Tattoo running around Fantasy Island declaring “Ze cloud! Ze cloud!” when I start talking about one of the latest frontiers in technology. It is amusing, and maybe a bit reflective of how most people view cloud computing. Something to be pointed to and exclaimed about, but not really well understood. What is…

Why You Should Be Using Shortcuts In Google Analytics

Everybody loves a shortcut. A faster way to get from here to there, a cute little icon on your computer that launches your favorite program, they are typically easily understood. Unfortunately in Google Analytics, shortcuts are misunderstood. And… likely largely unused because of it. No more! Just because something has a odd name, doesn’t mean it…

Getting Your Goals On in Google Analytics

Setting up Google Analytic Goals Sure, there’s a gigantic amount of data in Google Analytics. But don’t let that stop you from ferreting out the information that is waiting to put cash in your pocket. One way to do this is to set up Goals. Sometimes it can be difficult to figure out what even matters when you…

Analytics Reports Where You’ll Actually Use Them: Your Inbox

Google Universal Analytics – Delivered to Your Inbox Once you’ve got Dashboards set up in Google Analytics, did you know those can be delivered to you automatically? Yup, you can get all this great data served up to you exactly where you can’t ignore it (okay, are less likely to ignore it), your inbox. This…

The Analytics Data You Care About, All In One Place: Dashboards

Google Analytics Dashboards You’ve got Google Analytics running on your site. Maybe you’ve even logged in once or twice to see if you can make sense of the information Google is collecting for you. But, chances are you aren’t doing anything will all this yummy data that is just waiting to make your business better.…

The New Spam That’s Trashing Your Analytics

Analytics Spam (ugh!) You might not even know you have it, but Analytics Spam (a.k.a. referral spam) is putting all kinds of crap in your stats. To see if you are a victim (and likely you are), just go to Acquisition > All Traffic > Referrals in your Google Analytics account. Once you see your…

Conformity: Undesirable for You, BAD for Your WordPress Site

As you are probably starting to understand from my previous posts, WordPress security is multi-layered. By now, you should at least be limiting login attempts on your site and making sure that everything stays updated. Up Next: Be Unique The next phase is to take steps to reduce what potential hackers know about your site, thus making…

Protect Your WordPress Site – Part 2

Previously, I talked about the 1 thing you absolutely MUST do to stop inviting hackers into your WordPress website. So hopefully, you’ve removed the welcome mat for the bad guys. But security doesn’t stop there. Don’t get me wrong, it is super-wonderful-fantastic that you are no longer making yourself an easy target. Here’s the next…

WordPress Security – Part 1

Not a week goes by without some company making the headlines because their system has been compromised. There’s always a big name in the news: Equifax, Target, Sony, Harbor Freight, etc. But, what you don’t see reported are the other 29,997 sites that are hacked every day (via Forbes). [Tweet “FACT: If you put something…