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[Updated June 14, 2017] A topic near and dear to my heart has been on the top of many lists recently – email marketing automation. It used to be, there were just a handful of “real” choices when it came to email marketing services – MailChimp, Constant Contact, Aweber and maybe Mad Mimi. But boy-oh-boy,…
We tend to think that bigger is better. The more a single app can do, the “better” it is. Kind of like the late-night infomercial, we’re always waiting for the “but wait…. there’s more!” And sometimes it is useful to have one app to rule them all. But sometimes, it’s the repetitive small tasks that…
(gone, gone, gone. whoa, whoa, whoa) In almost every aspect of life, after awhile, the “new car smell” wears off and once exciting things can feel boring and blah. Relationships, cars, houses, friends, outfits, hairstyles… even shoes (that’s right, I said it). Technology is the worst though. There’s something new and shiny at least once…
Managing a schedule is HARD! Getting people to agree to a time and making sure everyone is available and booking a meeting can be grueling work. And then there are time zones and don’t even get me started on Daylight Savings Time! Ugh. This is definitely something that is in my continuous improvement column (just…
I have a love/hate relationship with email. Not my email, mind you, but the concept and execution of email in general. When used correctly, email is a wonderful communication tool. But, much like a good part of the English language, it is rarely used correctly. Today I’m going all MythBusters and blowing up 10 “facts”…
While I will agree that there are certain cases where you can’t have too much of a good thing, technology is not one of them. (but hello whipped cream!) I like to say that technology is a double-edged sword, it can be the greatest and worst thing to happen to your business. This is particularly…
Okay, well, some technology can make you feel poorer initially (I’m looking at you MacBook Pro). But honestly, using the crap out of available technologies is really the key to maximizing the time you spend doing that thing that makes you money. And when you spend more time on tasks that translate directly into dollars,…
Would your world come crashing down if you lost your website? For any business owner, it is a scene out of a nightmare… you go to grab some information from your website and it isn’t there. Literally, just gone. You frantically try to log in, you get an error. You go to your hosting account,…
Here’s the low-down on ways to become more aware of ways that you can automate your business (yup, you – no matter what kind or size of businesses). So often we go through our days on “auto-pilot”, doing things the way we’ve always done them without a thought to whether we could be working more…
Email was the precursor to the Web as we know it today but the Web is a different place today and email has evolved. Have your email habits evolved as well, or are you still stuck in the stone ages? This video is a quick look at the beginning of email and how email has…