Posts
It happens far too frequently… A confused, frustrated business owner or CEO calls me to talk about how they want to see marketing success, about how they want to try again, but past experiences have been less than satisfactory. I get it. And that’s why every business owner, CEO, or entrepreneur should know about the…
Most marketing objectives and campaigns are a lot like trains… I mean, when they’re going well, they chug along and really get the work done! On the other hand, have you ever seen a train derailment? You know how it’s both impossible to look away and impossible to watch. You’re just stuck in limbo, holding…
Let me tell you a little story about a website I recently came across… Picture this: neon flashing pop up screens and banners on a white background. Another banner flies in from the right side – and yet another from the left. Yup. I found a leftover (or forgotten) website that screams to be updated…
When it comes to your business, the only way to get ahead is to ask yourself some tough questions. And lately, there’s been one tough question that’s separated the successful online companies from those who are barely surviving. So, if you’re ready to determine your business’s website value, let me ask you this zinger: “Is…
As business owners, marketing is one of the key activities for business growth. But do you really know how to tell if your online marketing is working for you? The most important aspect with any type of marketing is figuring out how to go about getting a good return on investment (ROI) from your online marketing. This is really the…
Today, as I was gathering information to do some planning and reviewing my progress, I thought, “I really love it that I can go one place and access all this information quickly.” And then I remembered that it wasn’t always like that. So, I wanted to share with you how I do it in case you don’t…
I finally did something last week that I tell all of my clients to do. I used unroll.me to automatically manage all my email subscriptions. And nope, I don’t think that makes me a hypocrite. The first question you might be asking is: Well, why do you tell other people to do that if you hadn’t? Valid…
I’ve known several people recently that gathered up their courage and made the big scary leap to Inbox Zero by archiving all their emails. Thousands of messages, years of email, piles of procrastination, delayed decisions and regret – all removed in a single click. Once it is done, relief! What a wonderful feeling to have…
Attending a conference can be an intense experience. There’s so much information being hurled at you and so many potential connections, clients and partners – it can be overwhelming (at least for me). But, that’s part of the effectiveness, right? Immersing yourself at a retreats, workshop or an event can catapult you forward with learning…
As entrepreneurs and citizens of the internet, it’s likely that you’ve got an assortment of email addresses. It can be hard to figure out which ones to use when, and when it is time to create a new one. To answer those questions, I’ve created this Business Owner’s Guide to Email Addresses. Note: this guide…