Posts
It’s pretty safe to say that the Internet is glutted with content, wouldn’t you agree? There’s blogs, articles, news agencies, social media platforms, and a billion other things all vying for our attention. And they’re all creating loads of content for us to consume. Only, they aren’t. What most of the savvy platforms are doing…
In order to truly generate some great word-of-mouth buzz and epic customer satisfaction, you’re going to need to know how and when to answer audience-driven questions. However, before you can do anything I recommend here, you’ve got to absolutely make sure that you know who your target audience is. Because knowing who your target market…
When it comes to any e marketing, digital marketing, or social media marketing, your e-mail marketing service provider is a critical choice for your business. Why? Well, because that provider is going to help you connect with your list (your leads and customers)! So let’s talk about how to choose (and who to choose), whether…
Today, we are going to talk a little bit about the keys to getting found online. As you might suspect, it has something to do with keywords, but let’s just first talk about what we were doing online anyhow, we’re communicating. In the old days, we use to go to a phone book when we…
Let’s dive into business automation. Yeah, you probably have heard a lot about marketing automation. Working people through funnels, getting in front of them with the right information at the right time. I really am more interested in talking about business automation today. Making sure that you’re getting not only more things done, but that…
There’s an exciting (yet terrifying) point in every business owner’s life… When you realize it’s time to graduate from a DIY (or “do it with minimal help, preferably inexpensively”) business website and into a professionally built website. Now, before the anxiety of all of those horror stories about websites gets you down, let’s go over…
Have you ever wondered if your marketing was effective? Of course you have! Most business owners stress out about wanting to learn how to use Google Analytics, various business metrics, KPIs (key performance indicators), or other critical data points to measure their marketing ROI. And knowing all of that stuff, while great, is putting the…
A question that I’m frequently asked is this: “Does my business need social media for business in its marketing plan?” Well, the short answer is yes, but there’s a whole lot to it than just that yes. And so before you assign your marketing team to go create a new Facebook or Twitter account, let’s…
One thing that continually amazes me are business owners… People who have built businesses that generate $100,000, $200,000, $500,000 per year in revenue – and some have done so without business systems in place! It is simply amazing. Congratulations and kudos! Your hard work, dedication, and success are admirable. Now let’s make all of that…
There’s a lot of confusion out there about the differences between web pages and a landing page. I see it frequently when talking to my clients. After all, what is a landing page? Is it just something that you “land” on after you click on a link? Well, a landing page (a good landing page…