Analytics
When you started your business, you probably didn’t think so much about the mechanics behind the scenes. But the truth is that analytics drive what you do and how you do it. And probably even why you do it. My Origin of Analytics My parents opened a restaurant the year I was born. But not…
Read More
Are you at a crossroads in your business? If you’re stuck and looking to gain confidence on the path to achieving the business growth you desire, you may be considering getting a business coach. I say: Forget coaching. Use data instead. There’s no doubt about it: Growing a business is nerve racking, anxiety inducing, and…
Read More
Growth is messy. It just is. As much as we (and I’m clearly projecting here) want to make it planned, predictable, and an exponential curve up and to the right, that isn’t the reality. If you want to track growth, that can get even messier. Thankfully, it doesn’t have to be. There are many quotable…
Read More
Google Analytics is a powerful tool with a lot of information in there. But if you don’t use it all the time, it’s not really clear what matters and what’s important for your business. At the end of the day, it just might be worthwhile to get some analytics help. Listen to Season 1: Episode…
Read More
As business owners, we have plenty of ideas. I don’t know about you, but I can’t even stand in line at a coffee shop without having thoughts about how they could improve the customer experience. I think that’s just the nature of the entrepreneurial brain (or maybe it’s just me?). So why in tarnation do…
Read More
Do you get excited about website reports? Does anyone? Let me put it this way: Do you sprint to the mailbox and excitedly tear open your retirement account statement when it arrives every quarter? No? What about regularly checking in on the status of your other assets: equity in your home, real estate holdings? Still…
Read More
On the surface, no one sees just how sexy data from your website is. It’s so much easier to talk about design, fancy effects, and what you “like” rather than what the business goals are and what needs to happen to get those results. But information is power, and the more you know, the better…
Read More
When presented with a bunch of options, it’s completely normal to be overwhelmed. (If you don’t get overwhelmed, we need to talk; I want to know your secret!) I’ve found the best way to combat overwhelm is to figure out my criteria for what’s important, so I can get right to the information that matters.…
Read More
Here’s the truth… No one wants to take on a website redesign unless they have to…but how do you figure out which one you need? First, let’s talk about a rule of thumb of how often a website needs an update: about every 2 years. Now don’t freak out! Your business changes, technology changes, things…
Read More
During the month of December, many business owners start to think about how to share something with their clients. Gifting is big during the holidays, and it only makes sense that you’d want to share some love with your biggest supporters. But have you considered that you have another holiday gift for your clients, one…
Read More