Analytics

The One Thing You Must Know Before Changing Your Website

While you may think it’s time for a new website, there are a few things to do first before jumping headlong into an update. After all, you may just need a few critical updates. Or you may need an entirely new website. So, before you go changing your website, get ready to learn the one…

Marketing Metrics Matter: But Which Ones?

If you’re spending any time or money marketing your business, you know that metrics matter. Of course, the real question you might have is: Which metrics? When it comes to a successful business, you need to keep an eye on the right marketing metrics. And those could be very different for your business and the…

Website Test: Is Yours Disguising Your Brilliance?

When it comes to your website, it should glow. It should showcase your uniqueness as a brand, your brilliance. But when I create visibility reports for companies, I find that, too often, their marketing is disguising that brilliance. What do you find when you conduct a website test yourself? R&D Doesn’t Mean What You Think…

This 1 Thing Prevents Your Business from Getting More Traffic

Hide and go seek is a great game – if you’re trying to hide. But since your business’s website wants to be visible? Well, let’s make sure you’re getting more traffic – by not hiding! Getting more traffic by being visible to Google When your website launches, it’s a huge moment. It’s awesome, amazing, and…

Top 5 Marketing Analytics Tools Your Business Needs

Did you know that about 70% of business owners have no idea if their marketing dollars are working or not? Some of them don’t use any tracking tools. Others have the tracking tools but aren’t using them. And since this is an easy marketing fix, let’s talk about the top 5 marketing analytics tools your…

3 Marketing and Business Metrics Your Business Needs This Month

Have you ever wondered if your marketing was effective? Of course you have! Most business owners stress out about wanting to learn how to use Google Analytics, various business metrics, KPIs (key performance indicators), or other critical data points to measure their marketing ROI. And knowing all of that stuff, while great, is putting the…

4 Key Performance Indicators Your Business Should Use for Max ROI

It happens far too frequently… A confused, frustrated business owner or CEO calls me to talk about how they want to see marketing success, about how they want to try again, but past experiences have been less than satisfactory. I get it. And that’s why every business owner, CEO, or entrepreneur should know about the…

What should you blog about? Forget Asking a Magic 8 Ball, Google Analytics Can Tell You

Who shot J.R.? Why is the sky blue? How did cats come to rule the Internet? These are all questions that you can get answers to. You also already have the answer to that persisting question “What should I blog about this week?” The answer, my friends, is blowing in the wind. Okay, it’s not,…

Why You Should Be Using Shortcuts In Google Analytics

Everybody loves a shortcut. A faster way to get from here to there, a cute little icon on your computer that launches your favorite program, they are typically easily understood. Unfortunately in Google Analytics, shortcuts are misunderstood. And… likely largely unused because of it. No more! Just because something has a odd name, doesn’t mean it…

Getting Your Goals On in Google Analytics

Setting up Google Analytic Goals Sure, there’s a gigantic amount of data in Google Analytics. But don’t let that stop you from ferreting out the information that is waiting to put cash in your pocket. One way to do this is to set up Goals. Sometimes it can be difficult to figure out what even matters when you…