Website
There’s a lot of confusion out there about the differences between web pages and a landing page. I see it frequently when talking to my clients. After all, what is a landing page? Is it just something that you “land” on after you click on a link? Well, a landing page (a good landing page…
Read More
It happens far too frequently… A confused, frustrated business owner or CEO calls me to talk about how they want to see marketing success, about how they want to try again, but past experiences have been less than satisfactory. I get it. And that’s why every business owner, CEO, or entrepreneur should know about the…
Read More
Would your world come crashing down if you lost your website? For any business owner, it is a scene out of a nightmare… you go to grab some information from your website and it isn’t there. Literally, just gone. You frantically try to log in, you get an error. You go to your hosting account,…
Read More
Everybody loves a shortcut. A faster way to get from here to there, a cute little icon on your computer that launches your favorite program, they are typically easily understood. Unfortunately in Google Analytics, shortcuts are misunderstood. And… likely largely unused because of it. No more! Just because something has a odd name, doesn’t mean it…
Read More
Setting up Google Analytic Goals Sure, there’s a gigantic amount of data in Google Analytics. But don’t let that stop you from ferreting out the information that is waiting to put cash in your pocket. One way to do this is to set up Goals. Sometimes it can be difficult to figure out what even matters when you…
Read More
Google Universal Analytics – Delivered to Your Inbox Once you’ve got Dashboards set up in Google Analytics, did you know those can be delivered to you automatically? Yup, you can get all this great data served up to you exactly where you can’t ignore it (okay, are less likely to ignore it), your inbox. This…
Read More
Google Analytics Dashboards You’ve got Google Analytics running on your site. Maybe you’ve even logged in once or twice to see if you can make sense of the information Google is collecting for you. But, chances are you aren’t doing anything will all this yummy data that is just waiting to make your business better.…
Read More
Analytics Spam (ugh!) You might not even know you have it, but Analytics Spam (a.k.a. referral spam) is putting all kinds of crap in your stats. To see if you are a victim (and likely you are), just go to Acquisition > All Traffic > Referrals in your Google Analytics account. Once you see your…
Read More
As you are probably starting to understand from my previous posts, WordPress security is multi-layered. By now, you should at least be limiting login attempts on your site and making sure that everything stays updated. Up Next: Be Unique The next phase is to take steps to reduce what potential hackers know about your site, thus making…
Read More
Previously, I talked about the 1 thing you absolutely MUST do to stop inviting hackers into your WordPress website. So hopefully, you’ve removed the welcome mat for the bad guys. But security doesn’t stop there. Don’t get me wrong, it is super-wonderful-fantastic that you are no longer making yourself an easy target. Here’s the next…
Read More