Small Business
Is your website just not working for you? I talk to business owners all the time who are just fed up with trying to get anything from their websites. They’ve worked on it, hired the people, and paid the money—yet they’re still frustrated. After all of that, their website isn’t doing its job. It’s not…
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Does it seem like an impossible task to get butts in seats at your events? It’s hard enough to get people to push the button and RSVP, but then the people who show up are the same kind every time. Your goal is to get your events filled, preferably with different people each time. You…
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“Technology will never work for me.” Does that sound like you? Sometimes it can feel like it’s impossible to get anything done with the systems you have. But having the right technology for your business can be what helps you increase your efficiency and garner better results. Choosing Technology for Your Business It can be…
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Do you know what role your website plays in your business? Much like a teenager who wants a car, your website needs to get a job. Look at it this way: You wouldn’t hire someone without knowing what they are supposed to be doing in your business. The same thing is true about your website.…
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Do you understand the value of your website? For most businesses, it’s how they market. And it may be the most powerful marketing channel they have. But it’s not the only one. The majority of businesses don’t put all their eggs in one basket. They have numerous marketing channels. Social channels, speaking, and networking—in addition…
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Are you sick and tired of creating new content? Are you running out of ideas? What about getting on Facebook Live, blogs, or other types of content ideas? Here’s a little secret: You may already have all of the content you’ll need. The trick is to repurpose content in new and different ways to reach…
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As a business owner, one of the ways you’re probably trying to get business is online. And the first online venue most business owners think of is their website. You have to have a website to validate your business, even if it’s not currently helping you to get new clients right now. But if you…
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Sometimes, in life and online, we have to share bad news or enforce a rule. We’ve all seen it before: that note in the ladies’ room telling you what you can and can’t flush, for instance. Something went wrong, so the company is trying to keep a disaster from occurring again. But putting up such…
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What if there was one tool that would make a huge difference in your marketing efforts? Something that is so simple that you probably already know about it. A tool that you might be using, at least in some aspects, but if you were to implement it across the board, it would make a huge…
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Have you ever had the experience of meeting someone in person and then looking for them online—only to find a huge disconnect? Their balance in marketing is off; their brand isn’t consistent. Whether that is their personal brand on, say, LinkedIn, or their business brand on social media or their website, when it doesn’t match…
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