Small Business
When it comes to your website, it should glow. It should showcase your uniqueness as a brand, your brilliance. But when I create visibility reports for companies, I find that, too often, their marketing is disguising that brilliance. What do you find when you conduct a website test yourself? R&D Doesn’t Mean What You Think…
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As you’re building your big, amazing, growing business, it’s important to ask yourself: are you building on a solid foundation? Because there’s an awful lot of misinformation in this digital era – misinformation that makes for an awfully shaky business foundation. And nobody wants a shaky foundation! So whether you’re fixing a shaky structure or…
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Which would you rather your business marketing be like: Target (with its amazing consistency) or KMart? Well, if you’re still in business, you probably answered Target, right? There’s a consistent trend among businesses to try to please every audience ever defined. Unfortunately, this only makes your business look, well, like it’s suffering from some sort…
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Let’s dive into business automation. Yeah, you probably have heard a lot about marketing automation. Working people through funnels, getting in front of them with the right information at the right time. I really am more interested in talking about business automation today. Making sure that you’re getting not only more things done, but that…
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A question that I’m frequently asked is this: “Does my business need social media for business in its marketing plan?” Well, the short answer is yes, but there’s a whole lot to it than just that yes. And so before you assign your marketing team to go create a new Facebook or Twitter account, let’s…
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Attending a conference can be an intense experience. There’s so much information being hurled at you and so many potential connections, clients and partners – it can be overwhelming (at least for me). But, that’s part of the effectiveness, right? Immersing yourself at a retreats, workshop or an event can catapult you forward with learning…
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As entrepreneurs and citizens of the internet, it’s likely that you’ve got an assortment of email addresses. It can be hard to figure out which ones to use when, and when it is time to create a new one. To answer those questions, I’ve created this Business Owner’s Guide to Email Addresses. Note: this guide…
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[Updated June 14, 2017] A topic near and dear to my heart has been on the top of many lists recently – email marketing automation. It used to be, there were just a handful of “real” choices when it came to email marketing services – MailChimp, Constant Contact, Aweber and maybe Mad Mimi. But boy-oh-boy,…
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(gone, gone, gone. whoa, whoa, whoa) In almost every aspect of life, after awhile, the “new car smell” wears off and once exciting things can feel boring and blah. Relationships, cars, houses, friends, outfits, hairstyles… even shoes (that’s right, I said it). Technology is the worst though. There’s something new and shiny at least once…
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Managing a schedule is HARD! Getting people to agree to a time and making sure everyone is available and booking a meeting can be grueling work. And then there are time zones and don’t even get me started on Daylight Savings Time! Ugh. This is definitely something that is in my continuous improvement column (just…
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