Efficiency

The Business Owner’s Guide to Email Addresses

As entrepreneurs and citizens of the internet, it’s likely that you’ve got an assortment of email addresses. It can be hard to figure out which ones to use when, and when it is time to create a new one. To answer those questions, I’ve created this Business Owner’s Guide to Email Addresses. Note: this guide…

Which Marketing Automation Tool Should You Use?

Achieving Marketing Nirvana, One Email at a Time

[Updated June 14, 2017] A topic near and dear to my heart has been on the top of many lists recently – email marketing automation. It used to be, there were just a handful of “real” choices when it came to email marketing services – MailChimp, Constant Contact, Aweber and maybe Mad Mimi. But boy-oh-boy,…

Maximize Efficiency with a Big Impact from a Small App

My Diminutive Secret Weapon for Efficiency

We tend to think that bigger is better. The more a single app can do, the “better” it is. Kind of like the late-night infomercial, we’re always waiting for the “but wait…. there’s more!” And sometimes it is useful to have one app to rule them all. But sometimes, it’s the repetitive small tasks that…

Have You Lost That Lovin’ Feeling… for Your Apps?

(gone, gone, gone. whoa, whoa, whoa) In almost every aspect of life, after awhile, the “new car smell” wears off and once exciting things can feel boring and blah. Relationships, cars, houses, friends, outfits, hairstyles… even shoes (that’s right, I said it). Technology is the worst though. There’s something new and shiny at least once…

Mythbusters – 10 BS Facts About Email

I have a love/hate relationship with email. Not my email, mind you, but the concept and execution of email in general. When used correctly, email is a wonderful communication tool. But, much like a good part of the English language, it is rarely used correctly. Today I’m going all MythBusters and blowing up 10 “facts”…

20 Ways to Avoid Too Much Tech

While I will agree that there are certain cases where you can’t have too much of a good thing, technology is not one of them. (but hello whipped cream!) I like to say that technology is a double-edged sword, it can be the greatest and worst thing to happen to your business. This is particularly…

How Avoiding Technology is Making You Poor

How Not Using Technology is Making You Poor

Okay, well, some technology can make you feel poorer initially (I’m looking at you MacBook Pro). But honestly, using the crap out of available technologies is really the key to maximizing the time you spend doing that thing that makes you money. And when you spend more time on tasks that translate directly into dollars,…

Switching “on” Your Automation Mindset

Here’s the low-down on ways to become more aware of ways that you can automate your business (yup, you – no matter what kind or size of businesses). So often we go through our days on “auto-pilot”, doing things the way we’ve always done them without a thought to whether we could be working more…

Print from your iPhone with Google

Did you know that you have a choice of browsers for your iOS devices (iPhone, iPad, iPod Touch)? You probably have never given it a second thought, but if you ever wanted to save a web page as a PDF or print from your phone (no new printer required), you might want to think about…

Send Multiple Emails in Gmail at Once? Streak Does That

It is no secret that I’m a fan of Streak, the CRM that lives inside Gmail. I even did a Video Overview to show off all the great functionality it offers. Those guys over at Streak have been busy adding more nifty features, making an even better tool for entrepreneurs and small businesses. Streak is…