Let’s talk sales… What did you think when I said sales? Did you think used car salesman? I think that’s where most of our brains go, we think things like “Oh, I’m not good at sales. I don’t like sales. Sales isn’t my type of vibe.” But as it turns out, the term “sales” has…

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potholes-on-road-to-success

You’re growing your business. And while we all look forward to that smooth, consistently growing and improving ride, we know that the road to success is a lot bumpier than that. But is there a way to avoid some of those growth potholes? The answer is yes- by harnessing outside expertise. When we talk about…

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Magic-of-outsourcing

Outsourcing can be magical, especially if you can outsource systems and tools. Tell me if this sounds familiar…you get a calendar invite, but you can’t accept it, or doesn’t go on the right calendar. You have to copy and paste, or you can’t say yes, or interact with it, or it takes four or five…

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woman-taking-notes-in-audience

Attending a conference can be an intense experience. There’s so much information being hurled at you and so many potential connections, clients and partners – it can be overwhelming (at least for me). But, that’s part of the effectiveness, right? Immersing yourself at a retreats, workshop or an event can catapult you forward with learning…

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Which Marketing Automation Tool Should You Use?

[Updated June 14, 2017] A topic near and dear to my heart has been on the top of many lists recently – email marketing automation. It used to be, there were just a handful of “real” choices when it came to email marketing services – MailChimp, Constant Contact, Aweber and maybe Mad Mimi. But boy-oh-boy,…

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Maximize Efficiency with a Big Impact from a Small App

We tend to think that bigger is better. The more a single app can do, the “better” it is. Kind of like the late-night infomercial, we’re always waiting for the “but wait…. there’s more!” And sometimes it is useful to have one app to rule them all. But sometimes, it’s the repetitive small tasks that…

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While I will agree that there are certain cases where you can’t have too much of a good thing, technology is not one of them. (but hello whipped cream!) I like to say that technology is a double-edged sword, it can be the greatest and worst thing to happen to your business. This is particularly…

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BackupBuddy - WordPress Backup

The first rule of technology is: always have a backup. This applies to servers, computers, external drives and especially websites. No matter how careful you are, websites are still vulnerable to attack, servers still crash and hard drives die. It used to be that backing up was either very time & labor intensive or very…

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