Season 3

Who Needs Marketing Operations?

It’s easy to believe we don’t need the “big fancy things” when we’re just a scrappy little team or business trying to get off the ground. But you may need things you’re not currently using—or even know you need. Perhaps yours is the team that needs marketing operations. Listen to Season 3: Episode 9 Because…

The Most Effective Shortcut We All Avoid

If you’ve listened to my Leverage Your Spark podcast, you know I love shortcuts, hacks, tips, and tricks. In this episode, I’m sharing an extremely effective shortcut, but it’s probably the least sexy one on the planet. Embracing this will change almost everything for your team. Don’t be afraid. I promise it’ll be less painful…

The Marketing Organization That Didn’t Need Metrics—Until They Did

Metrics are a critical part of a marketing team’s ability to be proactive, understand what’s working and what’s not working, and adjust accordingly. Sadly, spending time, expertise, and resources in pursuit of metrics sinks to the bottom of the priority list until someone else in the organization needs it. The reality for marketing teams is…

Can We Kill the Word Excellence, Please?

Can we kill the word excellence? Please? (Warning: this blog is a bit of a rant.) As FieryFX has embraced our positioning as a marketing operations agency, every time I’m engaged with some sort of content about operations, it’s using the word excellence. I’ll acknowledge that part of my reaction to this word is likely…

The Evolution of Marketing Ops: One Woman’s Story

I’ve run my own business for 10 years, and in that time, we’ve always been a marketing operations company. I just didn’t realize it. Join me on a little journey through my experience in the evolution of marketing ops to give you some insights on how we got here and the insider scoop on how…

Why You Maybe Haven’t Heard of Marketing Operations

Are you like me and get that FOMO feeling when you hear a term with which you’re unfamiliar? If one of those terms is marketing operations, fear no longer because that’s the topic we’re covering today. The world is changing at a crazy rate; it’s just hard to keep up. If you haven’t heard of…

What Is Marketing Operations? (aka Marketing Ops)

In this episode of the Leverage Your Spark podcast, we’re answering a very fundamental question for modern marketing teams: What is marketing operations? You may not be familiar with this term, or you might have heard it used, but if you are in marketing, I’m betting you’ll get crystal clear really fast about what this…