podcast
Marketing is the art and science of attracting people to buy our stuff. Seems pretty straightforward on the surface, but anyone who’s tried will tell you it is not that simple in practice. Hence why hire experts is a question. We all need help from time to time. When you are part of a growing…
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I don’t know about you, but when I’m thinking about change, it helps my brain to see how other people have done it. I hold a good case study up as an example of how I might benefit from similar services. For example, we changed project management software at the beginning of the year. This…
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When you think about implementing new software tools, consider that software is 30% tool and 70% how it’s used in your organization. If you’ve worked in a corporate organization and had the pleasure, aka “misfortune,” of implementing new software tools, you probably understand that the consultants employed to implement those tools usually cost more than…
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You aren’t wrong if you expect me to be giddy with excitement about using technology for metrics. You might be surprised though that I’m actually not an advocate of getting super automated and fancy. Sometimes simplicity is the best route to take. Listen to Season 1: Episode 12 How to Track Your Metrics By now,…
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All good things must come to an end, and parting can be such sweet sorrow. However you put it, when working with experts and external agencies, whether the experience was great or terrible, nothing lasts forever. In this episode of Leverage Your Spark, you’ll hear two stories of parting ways with clients. Listen to Season…
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In life and in business, there often isn’t a happily ever after. People change roles; companies evolve, get bought, and go out of business; and experts get fired. In this episode, we’re tackling the uncomfortable topic of the unexpected end to a client-expert relationship. Listen to Season 2: Episode 22 Breaking Up Is Hard to…
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You hired the right expert, they were a great fit, they did the work you needed, and now the project is done…. What now? When the project ends, there are still some things to consider. Compared to ongoing consulting or retainers, the end of a project is the easiest and most natural close to an…
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Unnecessary meetings and excessive emails are personally offensive to me because efficiency and effectiveness are two of my top values. You can avoid pointless emails and meetings when you do this instead. Your colleagues will thank you. Listen to Season 2: Episode 20 Unnecessary Meetings: The Bane of My Existence One of the reasons I…
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Transformation is hard and uncomfortable. Sometimes, in the middle of the journey, we aren’t sure we still want to end up in the destination we set out for. It’s even more challenging if we’ve hired someone to help us. This case study is about a pet-focused brand with big aspirations and highlights how hiring the…
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In our last episode, we discussed how to avoid hiring an expert steamroller. You know, someone who comes in, hijacks the project, and leaves you with something you didn’t even want in the first place. In this episode, we’re talking about the other side of the relationship, when the client steamrolls the expert. It’s important…
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