podcast
Struggling to manage and harness the power of your lead data? We’re tackling this issue in this episode of Elevated. Now, if you’re here, chances are you’ve got your leads neatly compiled in your system. The big question is: what next? Let’s talk about the art of using sales system data to drive your kitchen…
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No business owner I know started out as a professional sales person. I’m sure there are some, and good for them – because sales is absolutely critical to every business. For those of us that came from having expertise and then trying to sell it… sales can be terrifying. But like every other aspect of…
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Sometimes it is hard to know that something could be better when we’ve only known the way it is. Add to that the human condition of being change-resistant, the devil you know and all that, we just keep grinding away being completely unaware that there is any other option. Sales systems tend to be one…
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Many Kitchen & Bath Businesses have experienced incredible growth in the past few years. During this growth, poor systems, especially sales systems, meant that each new client brought more stress and revealed more issues with the existing way of doing things. The people-power required to keep it all running smoothly increased, sometimes exponentially, and the…
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Looking for leverage? Need to go faster and further with less? That’s why organizations need marketing operations. Are you wondering if this might be the right path for your business? Then read on. Listen to Season 3: Episode 5 It’s no secret that the days of members in a marketing team are filled with endless…
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I know RuPaul was talking about models when he said, “You better work!” but really, he should have been talking about data. I know lots of businesses that have gone to the effort to collect data but then fail to use it. That’s like taking the time to get the hair and makeup done, getting…
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I clearly remember a sign on an executive’s desk in a tiny 12-person company I worked for. It said, “Nothing happens until someone sells something.” Obviously, he was a sales exec, but there was definitely truth in the statement. The same kind of statement is true about data: Nothing better happens until you use your…
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When you started your business, you probably didn’t think so much about the mechanics behind the scenes. But the truth is that analytics drive what you do and how you do it. And probably even why you do it. My Origin of Analytics My parents opened a restaurant the year I was born. But not…
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In exploring the simple machine of technology, I look back to when my parents owned a restaurant. Naturally, my first job was doing data entry for my Dad. He had written the computer programs to process and analyze the sales and labor data for his restaurant. But in order for those to work, the numbers…
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I spent the first four years of my business half-ass attempting to implement everyone else’s systems—and it sucked. Late nights, money stress, racing to meet deadlines, and having zero confidence about everything because it felt like I was doing it all for the first time. I definitely was not being a smart business professional in…
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