May Day, May Day - the Core Web Vitals are coming…

Here’s the news: On May 1, 2021, Google will start factoring in Core Web Vitals as part of how Google decides what pages show up where in search results. And as my friend Stacey might say, “Those are all words and all English, but I don’t know what you are saying.” Feeling a bit like…

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Using Metrics, Analytics, and Insights to Track Growth

Growth is messy. It just is. As much as we (and I’m clearly projecting here) want to make it planned, predictable, and an exponential curve up and to the right, that isn’t the reality. If you want to track growth, that can get even messier. Thankfully, it doesn’t have to be. There are many quotable…

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Google Analytics is a powerful tool with a lot of information in there. But if you don’t use it all the time, it’s not really clear what matters and what’s important for your business. At the end of the day, it just might be worthwhile to get some analytics help. Listen to Season 1: Episode…

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Why would you pay for metrics consulting?

As business owners, we have plenty of ideas. I don’t know about you, but I can’t even stand in line at a coffee shop without having thoughts about how they could improve the customer experience. I think that’s just the nature of the entrepreneurial brain (or maybe it’s just me?). So why in tarnation do…

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Why Would You Pay for Website Reports?

Do you get excited about website reports? Does anyone? Let me put it this way: Do you sprint to the mailbox and excitedly tear open your retirement account statement when it arrives every quarter? No? What about regularly checking in on the status of your other assets: equity in your home, real estate holdings? Still…

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Tech Trends Don’t Pay the Bills

I recently did a training for a group of business owners on tiny tech hacks. It’s a training that shares my framework for making tech decisions and my absolute must-have tech tools. During the Q&A, one of the ladies in the group asked me about tech trends. It was a great question, but not because…

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Information Is Power: The Power of Data

Anyone remember having to paw through vast filing cabinets to find documents or information when you needed it? When I asked my dad why he had decades worth of records in the storage space above the garage, he shared the one time my aunt needed proof of employment and was able to crawl up there…

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Information Is Power: Use Your Data

I clearly remember a sign on an executive’s desk in a tiny 12-person company I worked for. It said, “Nothing happens until someone sells something.” Obviously, he was a sales exec, but there was definitely truth in the statement. The same kind of statement is true about data: Nothing better happens until you use your…

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