podcast
So far in clarifying the metrics you actually care about you’ve outlined your goals and clearly defined when they are done. In this episode we are covering step 3, which is making a list of leading indicators for that goal. That is, what actions are taken in pursuit of getting it “done”? LISTEN SEASON 4:…
Read More
In the last episode we covered how to start setting some mile markers so you can more easily see where and how you are making progress, decoded KPIs and laid out step 1 of finding metrics that matter, and that was to set goals. Now for continuous improvement, step 2 is defining the finish line…
Read More
By now, pretty much everyone has heard of marketing automation, but marketing operations isn’t quite as well known. In this episode of Leverage Your Spark, we’ll decode how marketing operations is different from marketing automation. Listen Season 3: Episode 27 What Is Marketing Automation? Marketing automation isn’t just one thing. It is really more of…
Read More
Hiring is one of those areas of business that seems straightforward—but anyone who’s tried to do it will tell you it is anything but. What about when you need to hire a marketing operations agency? Does that get any easier? It does when you learn how to do it quickly and easily to get the…
Read More
We’ve talked quite a bit this season about marketing operations: what it is, why you need it, when you need it, and what you might be doing instead. But now it’s time to address the elephant in the room. Why wouldn’t you use marketing operations? There are three problems marketing operations can’t solve, and that’s…
Read More
Marketing operations is not a silver bullet; it can’t fix every problem in an organization. But there are some things for which it is just what the doctor ordered. For the problems marketing operations can fix, read on! Listen to Season 3: Episode 19 The Challenges of Marketing Marketing teams are never short on challenges…
Read More
No business today can run effectively without technology. That’s why IT teams are a part of nearly every organization. But does having an IT team mean you don’t need a marketing operations team? Listen to Season 3: Episode 16 What Does an IT Team Do? Most organizations larger than five people have some kind of…
Read More
Modern organizations typically find themselves with a leader of operations, usually a chief operating officer (COO), and a leader of marketing, either a vice president of marketing or chief marketing officer (CMO). That’s great, except there seems to be a growing gap between the two roles as technology and marketing evolve. What is the difference…
Read More
Can we kill the word excellence? Please? (Warning: this blog is a bit of a rant.) As FieryFX has embraced our positioning as a marketing operations agency, every time I’m engaged with some sort of content about operations, it’s using the word excellence. I’ll acknowledge that part of my reaction to this word is likely…
Read More
There are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it’s actually the hallmark of an amateur. The question is: “Do you like it?” If you want to avoid the wrong…
Read More