Podcast
Have you ever done that annoying exercise where you have to instruct someone else how to make a peanut butter and jelly sandwich using only words? It’s a reliable way to frustrate people. Okay, so that’s not the actual point of the exercise. But you already know the point of the experiment here: no one…
Read MoreHere’s the news: On May 1, 2021, Google will start factoring in Core Web Vitals as part of how Google decides what pages show up where in search results. And as my friend Stacey might say, “Those are all words and all English, but I don’t know what you are saying.” Feeling a bit like…
Read MoreThe idea of paying for leads is a hard one to swallow when you start a business. But once you have some cash flow, it can seem to be an easy way to acquire new customers. That’s only true, though, if you can turn those eyeballs into email addresses and those email addresses into money…
Read MoreAre you at a crossroads in your business? If you’re stuck and looking to gain confidence on the path to achieving the business growth you desire, you may be considering getting a business coach. I say: Forget coaching. Use data instead. There’s no doubt about it: Growing a business is nerve racking, anxiety inducing, and…
Read MoreGrowth is messy. It just is. As much as we (and I’m clearly projecting here) want to make it planned, predictable, and an exponential curve up and to the right, that isn’t the reality. If you want to track growth, that can get even messier. Thankfully, it doesn’t have to be. There are many quotable…
Read MoreGoogle Analytics is a powerful tool with a lot of information in there. But if you don’t use it all the time, it’s not really clear what matters and what’s important for your business. At the end of the day, it just might be worthwhile to get some analytics help. Listen to Season 1: Episode…
Read MoreAs business owners, we have plenty of ideas. I don’t know about you, but I can’t even stand in line at a coffee shop without having thoughts about how they could improve the customer experience. I think that’s just the nature of the entrepreneurial brain (or maybe it’s just me?). So why in tarnation do…
Read MoreDo you get excited about website reports? Does anyone? Let me put it this way: Do you sprint to the mailbox and excitedly tear open your retirement account statement when it arrives every quarter? No? What about regularly checking in on the status of your other assets: equity in your home, real estate holdings? Still…
Read MoreI recently did a training for a group of business owners on tiny tech hacks. It’s a training that shares my framework for making tech decisions and my absolute must-have tech tools. During the Q&A, one of the ladies in the group asked me about tech trends. It was a great question, but not because…
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