Podcast
The right system for any part of your business is the one you will use and that fits your needs. It is also beneficial if it is able to grow with you. But sometimes in business we can only do what we can do at the moment. Which might mean that taking on a Customer…
With so much to do everyday, it can be hard to spare a thought for something as seemingly insignificant as what information to track about your leads. I get it. But the reason I’m doing an entire episode on it is because the information you chose to, or not to, track ends up being the…
By now, you likely recognize the benefits of defining a sales process and either establishing or enhancing a sales system. One place that trips up even the most sales-savvy Kitchen & Bath design businesses is how to clearly define Marketing Qualified and Sales Qualified leads. Also known as MQLs and SQLs. If you’re unfamiliar with…
Business owners are strapped for time. There are always more things to do than hours in the day. And because of that, prioritization is critical. Having key information just show up instead of needing to remember to go look for it means less stress and better decisions. This is why systems, especially sales systems for…
The Kitchen & Bath design industry has experienced some crazy growth in the last 3 years. From homeowners stuck at home deciding to finally remodel to housing growth in new places due to a rise in remote work, there is more business than ever before. And more competition. According to Google there are expected to…
Sales is just one part of a designer’s job. That isn’t to say designers aren’t motivated to do sales, because that is how they get paid. But it isn’t their core skillset. They are a designer because they love creating innovative designs that turn unfunctional, blah kitchens into wowza spaces that are an incredible experience.…
Sometimes it is hard to know that something could be better when we’ve only known the way it is. Add to that the human condition of being change-resistant, the devil you know and all that, we just keep grinding away being completely unaware that there is any other option. Sales systems tend to be one…
Many Kitchen & Bath Businesses have experienced incredible growth in the past few years. During this growth, poor systems, especially sales systems, meant that each new client brought more stress and revealed more issues with the existing way of doing things. The people-power required to keep it all running smoothly increased, sometimes exponentially, and the…
No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are missing marketing operations. The Challenge That Leads to the Need for Marketing Ops Overwhelmed, pulled in every direction, fire drills, emergencies, and nothing ever going to plan. Wait, there’s a plan?…
Looking for leverage? Need to go faster and further with less? That’s why organizations need marketing operations. Are you wondering if this might be the right path for your business? Then read on. Listen to Season 3: Episode 5 There is no secret that the days of members in a marketing team are filled with…