Marketing Metrics Matter: But Which Ones?
If you’re spending any time or money marketing your business, you know that metrics matter. Of course, the real question you might have is: Which metrics? When it comes to a successful business, you need to keep an eye on the right marketing metrics. And those could be very different for your business and the…
Read MoreAre You Missing Opportunities for Branding and Engagement?
Sometimes, in life and online, we have to share bad news or enforce a rule. We’ve all seen it before: that note in the ladies’ room telling you what you can and can’t flush, for instance. Something went wrong, so the company is trying to keep a disaster from occurring again. But putting up such…
Read MoreThe Marketing Tactic to Rule Them All
What if there was one tool that would make a huge difference in your marketing efforts? Something that is so simple that you probably already know about it. A tool that you might be using, at least in some aspects, but if you were to implement it across the board, it would make a huge…
Read MoreFind Balance in Marketing: Align Your Online and in-Person Brands
Have you ever had the experience of meeting someone in person and then looking for them online—only to find a huge disconnect? Their balance in marketing is off; their brand isn’t consistent. Whether that is their personal brand on, say, LinkedIn, or their business brand on social media or their website, when it doesn’t match…
Read MoreWebsite Test: Is Yours Disguising Your Brilliance?
When it comes to your website, it should glow. It should showcase your uniqueness as a brand, your brilliance. But when I create visibility reports for companies, I find that, too often, their marketing is disguising that brilliance. What do you find when you conduct a website test yourself? R&D Doesn’t Mean What You Think…
Read MoreImprove Website Efficiency with Free Visibility Report
Recently, I had the opportunity to sit down with Stacey Harris, a social media strategist and trainer. Stacey was one of the first people to try our visibility report, and she was keen to share with us her feedback. She was excited to improve website efficiency by implementing our suggestions. First Off, What Is This…
Read More4 Steps to Choose Your Perfect Digital Marketing Partner
There’s no doubt about it: When it comes to choosing the perfect digital marketing partner, there has to be a fit. You’re not alone if you’ve talked to—or maybe even hired—the less-than-perfect person. Your digital marketing partner helps with social media, SEO, and your website. Find one who doesn’t fit and you feel stuck. Plus,…
Read More3 Ways to Optimize Site Speed so Clients Can Actually Hire You
Have you ever tried to walk into a store, only to find that the front door is positively jammed shut? You push on it – and nothing. The store’s supposed to be open, but with a stuck door, you’ve no choice but to head home empty handed. Well, your website’s “front door” is how fast…
Read MoreWhy Skipping an SSL Certificate Could Sink Your Website
Credit card skimmers at gas stations are a big deal these days. And if you can tell that a pump has been hacked, you’re going to choose a different pump, aren’t you? Or maybe even a different gas station, right? Well, the online world has a great way to warn you when a website you’re…
Read MoreStrengthen your Business Foundation with a Structural Toolkit
As you’re building your big, amazing, growing business, it’s important to ask yourself: are you building on a solid foundation? Because there’s an awful lot of misinformation in this digital era – misinformation that makes for an awfully shaky business foundation. And nobody wants a shaky foundation! So whether you’re fixing a shaky structure or…
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