Marketing Metrics Matter: But Which Ones?

If you’re spending any time or money marketing your business, you know that metrics matter. Of course, the real question you might have is: Which metrics? When it comes to a successful business, you need to keep an eye on the right marketing metrics. And those could be very different for your business and the…

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The Marketing Tactic to Rule Them All

What if there was one tool that would make a huge difference in your marketing efforts? Something that is so simple that you probably already know about it. A tool that you might be using, at least in some aspects, but if you were to implement it across the board, it would make a huge…

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Website Test: Is Yours Disguising Your Brilliance?

When it comes to your website, it should glow. It should showcase your uniqueness as a brand, your brilliance. But when I create visibility reports for companies, I find that, too often, their marketing is disguising that brilliance. What do you find when you conduct a website test yourself? R&D Doesn’t Mean What You Think…

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Improve Website Efficiency with Free Visibility Report

Recently, I had the opportunity to sit down with Stacey Harris, a social media strategist and trainer. Stacey was one of the first people to try our visibility report, and she was keen to share with us her feedback. She was excited to improve website efficiency by implementing our suggestions. First Off, What Is This…

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4 Steps to Choose Your Perfect Digital Marketing Partner

There’s no doubt about it: When it comes to choosing the perfect digital marketing partner, there has to be a fit. You’re not alone if you’ve talked to—or maybe even hired—the less-than-perfect person. Your digital marketing partner helps with social media, SEO, and your website. Find one who doesn’t fit and you feel stuck. Plus,…

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Strengthen your Business Foundation with a Structural Toolkit

As you’re building your big, amazing, growing business, it’s important to ask yourself: are you building on a solid foundation? Because there’s an awful lot of misinformation in this digital era – misinformation that makes for an awfully shaky business foundation. And nobody wants a shaky foundation! So whether you’re fixing a shaky structure or…

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