Podcast
When you started your business, you probably didn’t think so much about the mechanics behind the scenes. But the truth is that analytics drive what you do and how you do it. And probably even why you do it. My Origin of Analytics My parents opened a restaurant the year I was born. But not…
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In exploring the simple machine of technology, I look back to when my parents owned a restaurant. Naturally, my first job was doing data entry for my Dad. He had written the computer programs to process and analyze the sales and labor data for his restaurant. But in order for those to work, the numbers…
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I spent the first four years of my business half-ass attempting to implement everyone else’s systems—and it sucked. Late nights, money stress, racing to meet deadlines, and having zero confidence about everything because it felt like I was doing it all for the first time. I definitely was not being a smart business professional in…
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Doesn’t it seem like there are a million options out there for apps to use? I’ve heard from business owners and organizations that the number of software subscriptions they have seem out of control and hard to track. I get that, I’ve had to do an “audit” myself of the apps we’re paying for and…
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In this episode, we’re discussing the final step to Discovering the Metrics that Matter: Surfacing the information to the organization. If you’ve been following along in the last four episodes, we’ve broken down the first four steps of clarifying the metrics you actually care about. It starts with step 1, having a clear, specific goal…
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In this episode we’re digging into how to Step 4 of Measuring the Metrics that Matter: how to track data for those metrics and getting into leading indicators. In the past 3 Episodes we walked through the first 3 steps: LISTEN SEASON 4: EPISODE 6 Now that you know what you want to do, when…
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So far in clarifying the metrics you actually care about you’ve outlined your goals and clearly defined when they are done. In this episode we are covering step 3, which is making a list of leading indicators for that goal. That is, what actions are taken in pursuit of getting it “done”? LISTEN SEASON 4:…
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In the last episode we covered how to start setting some mile markers so you can more easily see where and how you are making progress, decoded KPIs and laid out step 1 of finding metrics that matter, and that was to set goals. Now for continuous improvement, step 2 is defining the finish line…
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When working on operational improvements and business optimization, it really helps to set yourself some mile markers so you can more easily see where and how you are making progress. In business lingo, these are called KPIs, which stand for Key Performance Indicators. LISTEN SEASON 4: EPISODE 3 If we remember what this acronym stands…
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What is Google Analytics 4, and why are business owners talking about it these days? You might have heard that Google has announced that they are going to change the Analytics services this year. But how will you know if this will affect your business? If you work with a marketing agency and are wondering…
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