Podcast
The Kitchen & Bath design industry has experienced some crazy growth in the last 3 years. From homeowners stuck at home deciding to finally remodel to housing growth in new places due to a rise in remote work, there is more business than ever before. And more competition. According to Google there are expected to…
Read More
Sales is just one part of a designer’s job. That isn’t to say designers aren’t motivated to do sales, because that is how they get paid. But it isn’t their core skillset. They are a designer because they love creating innovative designs that turn unfunctional, blah kitchens into wowza spaces that are an incredible experience.…
Read More
So far this season we’ve covered why your sales system matters, why it might suck and waded through the sales process terms and big picture. You might be wondering at this point, so what makes an effective sales system? Lucky you – that is precisely the question we are answering in this episode. In the…
Read More
No business owner I know started out as a professional sales person. I’m sure there are some, and good for them – because sales is absolutely critical to every business. For those of us that came from having expertise and then trying to sell it… sales can be terrifying. But like every other aspect of…
Read More
Sometimes it is hard to know that something could be better when we’ve only known the way it is. Add to that the human condition of being change-resistant, the devil you know and all that, we just keep grinding away being completely unaware that there is any other option. Sales systems tend to be one…
Read More
Many Kitchen & Bath Businesses have experienced incredible growth in the past few years. During this growth, poor systems, especially sales systems, meant that each new client brought more stress and revealed more issues with the existing way of doing things. The people-power required to keep it all running smoothly increased, sometimes exponentially, and the…
Read More
No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are missing marketing operations. The Challenge That Leads to the Need for Marketing Ops Overwhelmed, pulled in every direction, fire drills, emergencies, and nothing ever going to plan. Wait, there’s a plan?…
Read More
Looking for leverage? Need to go faster and further with less? That’s why organizations need marketing operations. Are you wondering if this might be the right path for your business? Then read on. Listen to Season 3: Episode 5 It’s no secret that the days of members in a marketing team are filled with endless…
Read More
I know RuPaul was talking about models when he said, “You better work!” but really, he should have been talking about data. I know lots of businesses that have gone to the effort to collect data but then fail to use it. That’s like taking the time to get the hair and makeup done, getting…
Read More
I clearly remember a sign on an executive’s desk in a tiny 12-person company I worked for. It said, “Nothing happens until someone sells something.” Obviously, he was a sales exec, but there was definitely truth in the statement. The same kind of statement is true about data: Nothing better happens until you use your…
Read More