Entrepreneur
Today we have to address the marketing mistake elephant in the room. Are you ready? It’s not revolutionary – in fact, once we mention it once, you’ll know exactly the one I’m talking about. But here’s the bad news… even though we all know about this marketing faux pas, you’re doing it anyway. The marketing…
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The shopping frenzy is gearing up! Fortunately, business owners can also benefit from Black Friday as there are a lot of great deals out there. Here’s a list of some of my favorites, including some that I’ve been buying for years (looking at you iThemes Toolkit). I am an affiliate or referral partner for some…
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Which would you rather your business marketing be like: Target (with its amazing consistency) or KMart? Well, if you’re still in business, you probably answered Target, right? There’s a consistent trend among businesses to try to please every audience ever defined. Unfortunately, this only makes your business look, well, like it’s suffering from some sort…
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Let’s dive into business automation. Yeah, you probably have heard a lot about marketing automation. Working people through funnels, getting in front of them with the right information at the right time. I really am more interested in talking about business automation today. Making sure that you’re getting not only more things done, but that…
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I’ve known several people recently that gathered up their courage and made the big scary leap to Inbox Zero by archiving all their emails. Thousands of messages, years of email, piles of procrastination, delayed decisions and regret – all removed in a single click. Once it is done, relief! What a wonderful feeling to have…
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As entrepreneurs and citizens of the internet, it’s likely that you’ve got an assortment of email addresses. It can be hard to figure out which ones to use when, and when it is time to create a new one. To answer those questions, I’ve created this Business Owner’s Guide to Email Addresses. Note: this guide…
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[Updated June 14, 2017] A topic near and dear to my heart has been on the top of many lists recently – email marketing automation. It used to be, there were just a handful of “real” choices when it came to email marketing services – MailChimp, Constant Contact, Aweber and maybe Mad Mimi. But boy-oh-boy,…
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Okay, well, some technology can make you feel poorer initially (I’m looking at you MacBook Pro). But honestly, using the crap out of available technologies is really the key to maximizing the time you spend doing that thing that makes you money. And when you spend more time on tasks that translate directly into dollars,…
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Would you have an employee use their home address to receive customer payments? Probably not. Receiving payments is critical to the business. You don’t want payments going anywhere that doesn’t belong to you. Well, that is exactly what happens employees are allowed to use personal email addresses for company business. Business critical activities are happening somewhere you have…
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Email is here to stay. It is a critical communication tool, even in the era of texting, chatting, and social media. There are still plenty of free email service providers out there, but gone are the days of getting branded email ([email protected]) for free. Certainly, there are ways to do it – using forwarders and…
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