Entrepreneur
Are you trying to reach more people with your message to make that bigger impact on the world? Many of our clients are speakers. They’re trying to get on more stages, whether that be actual stages, podcasts, or interviews. But how do you let the people that books these opportunities know that you exist? How…
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Recently, I had the great honor to be invited as a guest on the Women Speakers Association’s WSA-TV, hosted by Laura Rubinstein. I joined Leisa Reid from Get Speaking Gigs Now to discuss leveraging networking to grow a speaking business. Below is a recap of some of the information Leisa and I shared in our…
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Recently, I was invited to join Heather Simpson on her podcast, She Leads Me. Here are some of the tidbits I shared that will help you on your entrepreneurial journey and create business success. The Origins of FieryFX I am a business and marketing consultant, and FieryFX is “boutique” on purpose because we only work…
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Are you stuck doing that same one-to-ones, phone calls, marketing, and in-person networking that built your business? All of that was awesome to get you where you are, but it doesn’t seem to be the thing that’s going to get you to the next level of influence you really need to make your impact on…
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Does it seem like an impossible task to get butts in seats at your events? It’s hard enough to get people to push the button and RSVP, but then the people who show up are the same kind every time. Your goal is to get your events filled, preferably with different people each time. You…
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Do you understand the value of your website? For most businesses, it’s how they market. And it may be the most powerful marketing channel they have. But it’s not the only one. The majority of businesses don’t put all their eggs in one basket. They have numerous marketing channels. Social channels, speaking, and networking—in addition…
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Sometimes, in life and online, we have to share bad news or enforce a rule. We’ve all seen it before: that note in the ladies’ room telling you what you can and can’t flush, for instance. Something went wrong, so the company is trying to keep a disaster from occurring again. But putting up such…
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Have you ever had the experience of meeting someone in person and then looking for them online—only to find a huge disconnect? Their balance in marketing is off; their brand isn’t consistent. Whether that is their personal brand on, say, LinkedIn, or their business brand on social media or their website, when it doesn’t match…
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When it comes to your website, it should glow. It should showcase your uniqueness as a brand, your brilliance. But when I create visibility reports for companies, I find that, too often, their marketing is disguising that brilliance. What do you find when you conduct a website test yourself? R&D Doesn’t Mean What You Think…
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As you’re building your big, amazing, growing business, it’s important to ask yourself: are you building on a solid foundation? Because there’s an awful lot of misinformation in this digital era – misinformation that makes for an awfully shaky business foundation. And nobody wants a shaky foundation! So whether you’re fixing a shaky structure or…
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