Podcast
If you’ve listened to my Leverage Your Spark podcast, you know I love shortcuts, hacks, tips, and tricks. In this episode, I’m sharing an extremely effective shortcut, but it’s probably the least sexy one on the planet. Embracing this will change almost everything for your team. Don’t be afraid. I promise it’ll be less painful…
Metrics are a critical part of a marketing team’s ability to be proactive, understand what’s working and what’s not working, and adjust accordingly. Sadly, spending time, expertise, and resources in pursuit of metrics sinks to the bottom of the priority list until someone else in the organization needs it. The reality for marketing teams is…
Can we kill the word excellence? Please? (Warning: this blog is a bit of a rant.) As FieryFX has embraced our positioning as a marketing operations agency, every time I’m engaged with some sort of content about operations, it’s using the word excellence. I’ll acknowledge that part of my reaction to this word is likely…
I’ve run my own business for 10 years, and in that time, we’ve always been a marketing operations company. I just didn’t realize it. Join me on a little journey through my experience in the evolution of marketing ops to give you some insights on how we got here and the insider scoop on how…
Are you like me and get that FOMO feeling when you hear a term with which you’re unfamiliar? If one of those terms is marketing operations, fear no longer because that’s the topic we’re covering today. The world is changing at a crazy rate; it’s just hard to keep up. If you haven’t heard of…
In this episode of the Leverage Your Spark podcast, we’re answering a very fundamental question for modern marketing teams: What is marketing operations? You may not be familiar with this term, or you might have heard it used, but if you are in marketing, I’m betting you’ll get crystal clear really fast about what this…
There are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it’s actually the hallmark of an amateur. The question is: “Do you like it?” If you want to avoid the wrong…
Marketing is the art and science of attracting people to buy our stuff. Seems pretty straightforward on the surface, but anyone who’s tried will tell you it is not that simple in practice. Hence why hire experts is a question. We all need help from time to time. When you are part of a growing…
I don’t know about you, but when I’m thinking about change, it helps my brain to see how other people have done it. I hold a good case study up as an example of how I might benefit from similar services. For example, we changed project management software at the beginning of the year. This…
When you think about implementing new software tools, consider that software is 30% tool and 70% how it’s used in your organization. If you’ve worked in a corporate organization and had the pleasure, aka “misfortune,” of implementing new software tools, you probably understand that the consultants employed to implement those tools usually cost more than…