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I clearly remember a sign on an executive’s desk in a tiny 12-person company I worked for. It said, “Nothing happens until someone sells something.” Obviously, he was a sales exec, but there was definitely truth in the statement. The same kind of statement is true about data: Nothing better happens until you use your…
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When you started your business, you probably didn’t think so much about the mechanics behind the scenes. But the truth is that analytics drive what you do and how you do it. And probably even why you do it. My Origin of Analytics My parents opened a restaurant the year I was born. But not…
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In exploring the simple machine of technology, I look back to when my parents owned a restaurant. Naturally, my first job was doing data entry for my Dad. He had written the computer programs to process and analyze the sales and labor data for his restaurant. But in order for those to work, the numbers…
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I spent the first four years of my business half-ass attempting to implement everyone else’s systems—and it sucked. Late nights, money stress, racing to meet deadlines, and having zero confidence about everything because it felt like I was doing it all for the first time. I definitely was not being a smart business professional in…
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Likely you’ve heard the saying: We are what we consistently do. I find this to be annoyingly accurate. Consistency is required to build a business, lose weight, create a brand, get better at singing, gain trust and… to have a podcast. This episode represents the conclusion of season 4, 107 weekly episodes over 2 years…
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I’ve been using email since 1995. That’s almost 30 years. The first form of email was created in 1971. That’s older than me and the modern internet. The world has had a lot of time to get used to using email and it is essentially the default communication method of business. Which is great because…
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Unless you’ve been hiding under a rock, you’ve likely heard about the myth of multitasking (that we don’t really do it, we just task switch) and that there are real “costs” to switching tasks as it takes our brains awhile to get back in the groove after we’ve been distracted by something else. One of…
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There are nearly limitless choices for creating systems and the technology, software and apps you can use to power them. And, those choices and technology are rapidly advancing and changing, especially with the introduction of AI. Many businesses find themselves with a hodge-podge collection of different systems that they are only partially using, don’t necessarily…
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Welcome back to Leverage Your Spark. I’m Brandy Lawson, here riding shot-gun with you as we navigate the unpredictable world of business. Today, we’re breaking out our sleuthing kit as we go looking for problem areas in your business that are making off with your time, energy and money. We refer to these as leaks…
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Hello & welcome to Leverage Your Spark – your bite sized source for less stress & more joy in business & life. I’m your host Brandy Lawson. In this episode we’re examining a concept that can transform how you approach both business and life. This isn’t about reinventing the wheel, it’s about understanding how to…
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