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Have you ever done that annoying exercise where you have to instruct someone else how to make a peanut butter and jelly sandwich using only words? It’s a reliable way to frustrate people. Okay, so that’s not the actual point of the exercise. But you already know the point of the experiment here: no one…
Feeling ready to get ahead on your social media by scheduling some of it out? Awesome, good on you! Or maybe you’re falling out of love with your current social media scheduler tool or process? Either way, you’re probably now feeling overwhelmed by all the options of the best social media schedulers. That’s understandable. There…
If you haven’t heard, Clubhouse is the newest social media darling to burst onto the scene. And it’s causing a lot of business owners heartburn. Should they be on it? How do they use it? What should they do with it (because it is different). And at the same time, Facebook, the old standard, seems…
Here’s the news: On May 1, 2021, Google will start factoring in Core Web Vitals as part of how Google decides what pages show up where in search results. And as my friend Stacey might say, “Those are all words and all English, but I don’t know what you are saying.” Feeling a bit like…
The idea of paying for leads is a hard one to swallow when you start a business. But once you have some cash flow, it can seem to be an easy way to acquire new customers. That’s only true, though, if you can turn those eyeballs into email addresses and those email addresses into money…
Are you at a crossroads in your business? If you’re stuck and looking to gain confidence on the path to achieving the business growth you desire, you may be considering getting a business coach. I say: Forget coaching. Use data instead. There’s no doubt about it: Growing a business is nerve racking, anxiety inducing, and…
Growth is messy. It just is. As much as we (and I’m clearly projecting here) want to make it planned, predictable, and an exponential curve up and to the right, that isn’t the reality. If you want to track growth, that can get even messier. Thankfully, it doesn’t have to be. There are many quotable…
Google Analytics is a powerful tool with a lot of information in there. But if you don’t use it all the time, it’s not really clear what matters and what’s important for your business. At the end of the day, it just might be worthwhile to get some analytics help. Listen to Season 1: Episode…
As business owners, we have plenty of ideas. I don’t know about you, but I can’t even stand in line at a coffee shop without having thoughts about how they could improve the customer experience. I think that’s just the nature of the entrepreneurial brain (or maybe it’s just me?). So why in tarnation do…
Do you get excited about website reports? Does anyone? Let me put it this way: Do you sprint to the mailbox and excitedly tear open your retirement account statement when it arrives every quarter? No? What about regularly checking in on the status of your other assets: equity in your home, real estate holdings? Still…