Season 4

5 steps to clarifying the metrics you actually care about: Step 3

So far in clarifying the metrics you actually care about you’ve outlined your goals and clearly defined when they are done. In this episode we are covering step 3, which is making a list of leading indicators for that goal. That is, what actions are taken in pursuit of getting it “done”? LISTEN SEASON 4:…

5 steps to clarifying the metrics you actually care about: Step 2

In the last episode we covered how to start setting some mile markers so you can more easily see where and how you are making progress, decoded KPIs and laid out step 1 of finding metrics that matter, and that was to set goals. Now for continuous improvement, step 2 is defining the finish line…

5 Steps to Clarifying the Metrics You Actually Care About: Step 1

When working on operational improvements and business optimization, it really helps to set yourself some mile markers so you can more easily see where and how you are making progress. In business lingo, these are called KPIs, which stand for Key Performance Indicators. LISTEN SEASON 4: EPISODE 3 If we remember what this acronym stands…

Google Analytics 4 Questions for Your Marketing Company

What is Google Analytics 4, and why are business owners talking about it these days? You might have heard that Google has announced that they are going to change the Analytics services this year. But how will you know if this will affect your business? If you work with a marketing agency and are wondering…

What is Google Analytics 4?

Many business owners are wondering these days, what is Google Analytics 4? Should I care about it? In this episode of Leverage Your Spark, we’ll answer both of these questions so you can take action as needed. LISTEN SEASON 4: EPISODE 1 The short answer is that Google Analytics 4 is Google’s free service to…