Season 1

WEBSITE METRICS: WHAT TO MEASURE

Website Metrics: What to Measure

When presented with a bunch of options, it’s completely normal to be overwhelmed. (If you don’t get overwhelmed, we need to talk; I want to know your secret!) I’ve found the best way to combat overwhelm is to figure out my criteria for what’s important, so I can get right to the information that matters.…

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That’s NOT what email is for: Unless you work for Google, don’t use a Gmail address

That’s NOT what email is for: Unless you work for Google, don’t use a Gmail address

Email is the default way people communicate for business online. And the vast majority of us are on Google or have a Gmail address. Does that fact make you hesitant to send out calendar invitations or drive links because they don’t actually have your business email address on them? That’s NOT what email is for! …

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That’s NOT what email is for: Your data deserves better

That’s NOT what email is for: Your data deserves better

Do your monthly reports arrive in your inbox? That’s NOT what email is for! After all, your data deserves better. Right now, most people are using email for far too many things. I get it; email is the de facto online business communication. But that’s no reason to let it continue. Business intelligence decisions require…

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That’s NOT What Email Is for: Your To-do List Is Dying in Your Inbox

That’s NOT What Email Is for: Your To-do List Is Dying in Your Inbox

As a busy entrepreneur, it’s no wonder that you have a long to-do list. But that list should not be kept in your inbox. After all, that’s not what email is for. It’s understandable how we got here. After all, email is the default way to conduct business communications online. But that’s no excuse for…

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That’s NOT What Email Is for: Don’t Send Form Data in an Email

That’s NOT What Email Is for: Don’t Send Form Data in an Email

Do your website form data submissions come to your email? Believe it or not, that’s not what email is for. What is email for, then? Well, technically, it’s for the asynchronous exchange of messages. Is it helpful to know that? Probably not so much. In the beginning, there was only email. Okay, the beginning of…

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The Simple Machines of Business: Websites

The Simple Machines of Business: Websites

Have you ever found yourself in a situation that feels straight out of a sitcom? That happened for me on February 18, 2012, the day I was physically escorted from the building where I had worked. Less than a week later, someone reached out to ask me to help with their website. My business started,…

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