marketing operations

Alternatives to Marketing Ops team: IT Team

No business today can run effectively without technology. That’s why IT teams are a part of nearly every organization. But does having an IT team mean you don’t need a marketing operations team? Listen to Season 3: Episode 16 What Does an IT Team Do? Most organizations larger than five people have some kind of…

Alternatives to Marketing Ops Team: Web Developers

Marketing operations is a recently coined term, and because this grouping of functions is new, there are lots of alternatives to a formal marketing operations team. Today, we’re going to talk more about developers, specifically web developers, and their role as an alternative to a marketing operations team. Listen Season 3: Episode 15 Who Are…

Alternatives to Marketing Ops Team: Virtual Assistant

Sorting out roles in a team can be difficult, and knowing which people go in the right roles is an additional challenge. In this episode, we’re continuing the conversation about other alternatives to marketing operations teams and examining the alternative of using a virtual assistant. Listen to Season 3: Episode 14 The Role of a…

The Gap between CMO and COO

Modern organizations typically find themselves with a leader of operations, usually a chief operating officer (COO), and a leader of marketing, either a vice president of marketing or chief marketing officer (CMO). That’s great, except there seems to be a growing gap between the two roles as technology and marketing evolve. What is the difference…

The Evolution of Marketing Ops: One Woman’s Story

I’ve run my own business for 10 years, and in that time, we’ve always been a marketing operations company. I just didn’t realize it. Join me on a little journey through my experience in the evolution of marketing ops to give you some insights on how we got here and the insider scoop on how…

Why You Maybe Haven’t Heard of Marketing Operations

Are you like me and get that FOMO feeling when you hear a term with which you’re unfamiliar? If one of those terms is marketing operations, fear no longer because that’s the topic we’re covering today. The world is changing at a crazy rate; it’s just hard to keep up. If you haven’t heard of…

What Is Marketing Operations? (aka Marketing Ops)

In this episode of the Leverage Your Spark podcast, we’re answering a very fundamental question for modern marketing teams: What is marketing operations? You may not be familiar with this term, or you might have heard it used, but if you are in marketing, I’m betting you’ll get crystal clear really fast about what this…