Podcast
Anyone remember having to paw through vast filing cabinets to find documents or information when you needed it? When I asked my dad why he had decades worth of records in the storage space above the garage, he shared the one time my aunt needed proof of employment and was able to crawl up there…
On the surface, no one sees just how sexy data from your website is. It’s so much easier to talk about design, fancy effects, and what you “like” rather than what the business goals are and what needs to happen to get those results. But information is power, and the more you know, the better…
Recently, I sat down with Stacey Harris, the founder and CEO of Uncommonly More, to discuss why you should launch a podcast. There are a lot of reasons to add a podcast to your business marketing efforts, and she and I went through all of them. Want to listen to our interview? Check it out…
The saying goes: The numbers don’t lie. There’s also a quote popularized by Mark Twain that says, “There are three kinds of lies: lies, damned lies, and statistics.” Hmmm… so which is it? Well, I think it is all in how you approach it. Let’s get into numbers vs. insights. Listen in to Season 1:…
No one likes being judged. And that’s one of the big reasons I think a lot of businesses end up skipping or avoiding metrics. But it’s important to remember that metrics are not judgements! Sure, most of the time they get treated like grades, but that’s all wrong. Metrics are the landmarks and trail markers…
When presented with a bunch of options, it’s completely normal to be overwhelmed. (If you don’t get overwhelmed, we need to talk; I want to know your secret!) I’ve found the best way to combat overwhelm is to figure out my criteria for what’s important, so I can get right to the information that matters.…
Email is the default way people communicate for business online. And the vast majority of us are on Google or have a Gmail address. Does that fact make you hesitant to send out calendar invitations or drive links because they don’t actually have your business email address on them? That’s NOT what email is for! …
Do your monthly reports arrive in your inbox? That’s NOT what email is for! After all, your data deserves better. Right now, most people are using email for far too many things. I get it; email is the de facto online business communication. But that’s no reason to let it continue. Business intelligence decisions require…
As a busy entrepreneur, it’s no wonder that you have a long to-do list. But that list should not be kept in your inbox. After all, that’s not what email is for. It’s understandable how we got here. After all, email is the default way to conduct business communications online. But that’s no excuse for…
Do your website form data submissions come to your email? Believe it or not, that’s not what email is for. What is email for, then? Well, technically, it’s for the asynchronous exchange of messages. Is it helpful to know that? Probably not so much. In the beginning, there was only email. Okay, the beginning of…