WordPress

Does Your Website Need an Update…Or a Redesign?

Here’s the truth… No one wants to take on a website redesign unless they have to…but how do you figure out which one you need? First, let’s talk about a rule of thumb of how often a website needs an update: about every 2 years. Now don’t freak out! Your business changes, technology changes, things…

How To Create Website Content

Content can be one of the trickier parts of a website. You may or may not know that your website content serves 2 audiences: 1. Your people 2. The robots (a.k.a. Google) For the people, your content must inform and compel them. You don’t want people coming to your site and not doing anything! For…

More “About” on your About Page

Let’s talk about…your About page! One of the places I have seen people struggle the most with their website, maybe without even knowing, is the About Us page. Basically this is the page on your website that tells visitors who you are and what you are about. I’ve seen 3 really common mistakes here: 1.…

How to Manage those WordPress updates Like a Rock Star

Have you ever stopped to wonder what happened to old software like Windows XP? Sure, it was great back in the day… but it just kind of faded away. Or did it? Actually, old software is still out there. But because they’re no longer getting regular upgrades (because something better is out!), they’re not safe…

The Best WordPress Security Measures and Practices for Your Business

WordPress is amazing for a lot of reasons – but problematic for one. You see, it’s so well-liked and used globally that it’s gotten a lot of people working on new plugins, new code, and tons of awesome features. The downside, however, is that because it’s used so extensively, hackers are doing their darndest to…

3 WordPress Backup Steps Vital to Your Business’s Plan B

You’ve poured a lot of time, resources, and maybe a few tears into your business website, right? That’s why it’s important to keep any downtime to a minimum – or even nonexistent. So let’s make sure you’ve got a WordPress backup that’s right for your needs. But before we dive into that, why do you…

Why The World Would End if Backups Disappeared

Would your world come crashing down if you lost your website? For any business owner, it is a scene out of a nightmare… you go to grab some information from your website and it isn’t there. Literally, just gone. You frantically try to log in, you get an error. You go to your hosting account,…

Why You Should Be Using Shortcuts In Google Analytics

Everybody loves a shortcut. A faster way to get from here to there, a cute little icon on your computer that launches your favorite program, they are typically easily understood. Unfortunately in Google Analytics, shortcuts are misunderstood. And… likely largely unused because of it. No more! Just because something has a odd name, doesn’t mean it…

Getting Your Goals On in Google Analytics

Setting up Google Analytic Goals Sure, there’s a gigantic amount of data in Google Analytics. But don’t let that stop you from ferreting out the information that is waiting to put cash in your pocket. One way to do this is to set up Goals. Sometimes it can be difficult to figure out what even matters when you…

Analytics Reports Where You’ll Actually Use Them: Your Inbox

Google Universal Analytics – Delivered to Your Inbox Once you’ve got Dashboards set up in Google Analytics, did you know those can be delivered to you automatically? Yup, you can get all this great data served up to you exactly where you can’t ignore it (okay, are less likely to ignore it), your inbox. This…