website metrics
You aren’t wrong if you expect me to be giddy with excitement about using technology for metrics. You might be surprised though that I’m actually not an advocate of getting super automated and fancy. Sometimes simplicity is the best route to take. Listen to Season 1: Episode 12 How to Track Your Metrics By now,…
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As business owners, we have plenty of ideas. I don’t know about you, but I can’t even stand in line at a coffee shop without having thoughts about how they could improve the customer experience. I think that’s just the nature of the entrepreneurial brain (or maybe it’s just me?). So why in tarnation do…
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On the surface, no one sees just how sexy data from your website is. It’s so much easier to talk about design, fancy effects, and what you “like” rather than what the business goals are and what needs to happen to get those results. But information is power, and the more you know, the better…
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The saying goes: The numbers don’t lie. There’s also a quote popularized by Mark Twain that says, “There are three kinds of lies: lies, damned lies, and statistics.” Hmmm… so which is it? Well, I think it is all in how you approach it. Let’s get into numbers vs. insights. Listen in to Season 1:…
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No one likes being judged. And that’s one of the big reasons I think a lot of businesses end up skipping or avoiding metrics. But it’s important to remember that metrics are not judgements! Sure, most of the time they get treated like grades, but that’s all wrong. Metrics are the landmarks and trail markers…
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When presented with a bunch of options, it’s completely normal to be overwhelmed. (If you don’t get overwhelmed, we need to talk; I want to know your secret!) I’ve found the best way to combat overwhelm is to figure out my criteria for what’s important, so I can get right to the information that matters.…
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