marketing
Hiring more team can seem like a great way to solve a skill or capacity gap. Sometimes, it most definitely can be the solution you’re looking for. Other times, not so much. The real question—when it comes to marketing operations, at least—is: should you be hiring more team or hiring marketing operations? Listen to Season…
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Can you measure your marketing ROI? Return on investment has a lot of considerations, but mostly it is about figuring out: are we getting out more than we are getting in? To do that, we have to be able to measure it, which means we need measuring capabilities. So first things first, we need some…
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Let’s talk about life and business as a business owner. As the owner of FieryFX my week actually starts on Friday when I do a debrief of the week before. I take time to reflect on what worked, what didn’t and what I have coming up. Then, over the weekend, sometimes we’re working and playing,…
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Are you trying to reach more people with your message to make that bigger impact on the world? Many of our clients are speakers. They’re trying to get on more stages, whether that be actual stages, podcasts, or interviews. But how do you let the people that books these opportunities know that you exist? How…
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Have you ever ordered something off the menu and what showed up on your plate was not at all what you were expecting? It’s happened to all of us: mixed messages. Let’s talk about some mixed messages your clients may be experiencing between your marketing and website. Think about this for a second: are you…
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Recently, I had the great honor to be invited as a guest on the Women Speakers Association’s WSA-TV, hosted by Laura Rubinstein. I joined Leisa Reid from Get Speaking Gigs Now to discuss leveraging networking to grow a speaking business. Below is a recap of some of the information Leisa and I shared in our…
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Is your website just not working for you? I talk to business owners all the time who are just fed up with trying to get anything from their websites. They’ve worked on it, hired the people, and paid the money—yet they’re still frustrated. After all of that, their website isn’t doing its job. It’s not…
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When it comes to the content on your website, writing it can be tricky. As you’re trying to put down words that describe your business, you can get caught up in it. The important thing to remember as you look at your website content is who the hero in your business truly is. Once you…
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Marketing a business can be an overwhelming task. There’s your website, networking, digital marketing, social media…add it all up and it’s tiring! If your plan is to tackle your marketing to-do list, you need to prioritize those tasks and put the most important at the top. What do you do when you just can’t get…
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During the month of December, many business owners start to think about how to share something with their clients. Gifting is big during the holidays, and it only makes sense that you’d want to share some love with your biggest supporters. But have you considered that you have another holiday gift for your clients, one…
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